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Commercialized modernities: A histor...

Vari, Alexandru I.

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Commercialized modernities: A history of city marketing and urban tourism promotion in Paris and Budapest from the nineteenth-century to the inter-war period (France, Hungary).

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Commercialized modernities: A history of city marketing and urban tourism promotion in Paris and Budapest from the nineteenth-century to the inter-war period (France, Hungary)./
作者:	Vari, Alexandru I.
面頁冊數:	361 p.
附註:	Source: Dissertation Abstracts International, Volume: 66-05, Section: A, page: 1921.
Contained By:	Dissertation Abstracts International66-05A.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3174687
ISBN:	9780542128899

Commercialized modernities: A history of city marketing and urban tourism promotion in Paris and Budapest from the nineteenth-century to the inter-war period (France, Hungary).
Vari, Alexandru I.

Commercialized modernities: A history of city marketing and urban tourism promotion in Paris and Budapest from the nineteenth-century to the inter-war period (France, Hungary). - 361 p.

Source: Dissertation Abstracts International, Volume: 66-05, Section: A, page: 1921.

Thesis (Ph.D.)--Brown University, 2005.

This thesis proposes a historical and contextual examination of two different models of imagining the urban environment and selling it to prospective travelers: one stressing the city's cosmopolitan character---a marketing strategy successfully used by Paris---and the other emphasizing its national features, as was the case of Budapest. As such, the dissertation brings both a novel geographical and topical perspective to the field of transnational and comparative urban studies on the one hand, and tourism studies, on the other. In the first case, instead of following the path of comparative historians (whose works customarily compare Parisian phenomena to those happening in London or Berlin), it breaks new ground by articulating a historical comparison along a western-eastern geographical axis. In the second, instead of dealing with tourism as a geographically and chronologically diffuse phenomenon, it contextualizes urban tourism both historically and theoretically, analyzing its multiple cultural ramifications within a specifically international and transnational context. In my chapters, I scrutinize a number of city marketing projects, urban-tourism-promoting events, and tourists' responses to them, in order to document the specific modalities of Paris' and Budapest's insertion into an emerging urban tourism market. While in the first two parts of the dissertation the emphasis falls upon an analysis of the creation of urban images and representations and their marketing to prospective consumers by a blossoming tourist industry, the third part aims to highlight, through a discussion of specific tourism-promoting events, the increasing commercialization of the late nineteenth and early twentieth century cityscape, including an analysis of its concrete effects upon traveling audiences. By using these two levels of analysis, the general aim of the dissertation is to call attention upon a number of forgotten and neglected aspects of today's cultural globalization and transnationalization processes.

ISBN: 9780542128899Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Commercialized modernities: A history of city marketing and urban tourism promotion in Paris and Budapest from the nineteenth-century to the inter-war period (France, Hungary).
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