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Gender on display: Advertising the b...

Henseler, Christine.

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Gender on display: Advertising the body of contemporary Spanish women's narrative (Paloma Diaz-Mas, Lourdes Ortiz, Cristina Peri Rossi, Esther Tusquets, Almudena Grandes, Uruguay).

Record Type:	Electronic resources : Monograph/item
Title/Author:	Gender on display: Advertising the body of contemporary Spanish women's narrative (Paloma Diaz-Mas, Lourdes Ortiz, Cristina Peri Rossi, Esther Tusquets, Almudena Grandes, Uruguay)./
Author:	Henseler, Christine.
Description:	227 p.
Notes:	Source: Dissertation Abstracts International, Volume: 60-04, Section: A, page: 1154.
Contained By:	Dissertation Abstracts International60-04A.
Subject:	Literature, Romance. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9927394
ISBN:	0599270969

Gender on display: Advertising the body of contemporary Spanish women's narrative (Paloma Diaz-Mas, Lourdes Ortiz, Cristina Peri Rossi, Esther Tusquets, Almudena Grandes, Uruguay).
Henseler, Christine.

Gender on display: Advertising the body of contemporary Spanish women's narrative (Paloma Diaz-Mas, Lourdes Ortiz, Cristina Peri Rossi, Esther Tusquets, Almudena Grandes, Uruguay). - 227 p.

Source: Dissertation Abstracts International, Volume: 60-04, Section: A, page: 1154.

Thesis (Ph.D.)--Cornell University, 1999.

This study examines the effects that the forces of the literary market---marketing, promotion, and advertising---have on the production of literature. I consider the way the female erotic body is appropriated by women authors as a promotional narrative technique that undermines its own market representation. The Introduction provides an overview of the history of the literary market since the 1970s and of the forces that determine the writing and dissemination of literature today. I locate contemporary literature within the paradigm proposed by Pierre Bourdieu in The Field of Cultural Production to demonstrate how the existence and success of an author's work depends on the institutions that give it value. "Feminine literature" in particular is rethought in relation to Bourdieu's sociological framework. This part of the study is supplemented with authors' comments to emphasize the forces that female writers have to contend with in the market place.

ISBN: 0599270969Subjects--Topical Terms:

1019014
Literature, Romance.

Gender on display: Advertising the body of contemporary Spanish women's narrative (Paloma Diaz-Mas, Lourdes Ortiz, Cristina Peri Rossi, Esther Tusquets, Almudena Grandes, Uruguay).
LDR:03117nmm 2200313 4500 001 1814435
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020 $a 0599270969
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035 $a AAI9927394
040 $a UnM $c UnM
100 1 $a Henseler, Christine. $3 1903904
245 1 0 $a Gender on display: Advertising the body of contemporary Spanish women's narrative (Paloma Diaz-Mas, Lourdes Ortiz, Cristina Peri Rossi, Esther Tusquets, Almudena Grandes, Uruguay).
300 $a 227 p.
500 $a Source: Dissertation Abstracts International, Volume: 60-04, Section: A, page: 1154.
500 $a Chair: John Kronik.
502 $a Thesis (Ph.D.)--Cornell University, 1999.
520 $a This study examines the effects that the forces of the literary market---marketing, promotion, and advertising---have on the production of literature. I consider the way the female erotic body is appropriated by women authors as a promotional narrative technique that undermines its own market representation. The Introduction provides an overview of the history of the literary market since the 1970s and of the forces that determine the writing and dissemination of literature today. I locate contemporary literature within the paradigm proposed by Pierre Bourdieu in The Field of Cultural Production to demonstrate how the existence and success of an author's work depends on the institutions that give it value. "Feminine literature" in particular is rethought in relation to Bourdieu's sociological framework. This part of the study is supplemented with authors' comments to emphasize the forces that female writers have to contend with in the market place.
520 $a An advertisement that introduces each chapter highlights the promotional features of each novel's narrative strategy. Straddling the fields of marketing and visual culture, this study proposes to disclose the female erotic body's power of promotion inside and outside the text. What stands out in all five of the works analyzed-Paloma Diaz-Mas's El sueno de Venecia, Lourdes Ortiz's Urraca, Cristina Peri Rossi's Solitario de amor, Esther Tusquets's El amor es un juego solitario, and Almudena Grandes's Las edades de Lulu ---are the techniques used to increase the readers' viewing pleasure: decontextualization, cutting and pasting, objectification, and multiple focalization. The narrative in each case includes an entire system of promotional means that resides beyond its histoire. The interpretation of these novels through the visual culture that promotes them reveals the parallel forces that surround their production and the readers' position in the reception of the works. The novels incite the readers' awareness of the role of the female body (as author and as character) in the process of creating meaning.
590 $a School code: 0058.
650 4 $a Literature, Romance. $3 1019014
650 4 $a Women's Studies. $3 1017481
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Literature, Latin American. $3 1024734
690 $a 0313
690 $a 0453
690 $a 0338
690 $a 0312
710 2 0 $a Cornell University. $3 530586
773 0 $t Dissertation Abstracts International $g 60-04A.
790 1 0 $a Kronik, John, $e advisor
790 $a 0058
791 $a Ph.D.
792 $a 1999
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9927394