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An integrative model of e-loyalty de...

Kim, Jiyoung.

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An integrative model of e-loyalty development process: The role of e-satisfaction, e-trust, etail quality and situational factors.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	An integrative model of e-loyalty development process: The role of e-satisfaction, e-trust, etail quality and situational factors./
作者:	Kim, Jiyoung.
面頁冊數:	112 p.
附註:	Source: Masters Abstracts International, Volume: 43-05, page: 1595.
Contained By:	Masters Abstracts International43-05.
標題:	Economics, Commerce-Business. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1431114
ISBN:	0542038218

An integrative model of e-loyalty development process: The role of e-satisfaction, e-trust, etail quality and situational factors.
Kim, Jiyoung.

An integrative model of e-loyalty development process: The role of e-satisfaction, e-trust, etail quality and situational factors. - 112 p.

Source: Masters Abstracts International, Volume: 43-05, page: 1595.

Thesis (M.S.)--Oklahoma State University, 2005.

Scope and method of study. The purpose of this study is to propose an integrative model of e-loyalty development process including e-satisfaction, e-trust, etail quality and situational factors, and to empirically test the model. Data was collected in public facilities and each participant was asked to complete the paper questionnaire. Total of 182 usable data were obtained. Structural equation modeling using Lisrel 8.5 and moderated multiple regression analysis were employed to test the hypotheses.

ISBN: 0542038218Subjects--Topical Terms:

626649
Economics, Commerce-Business.

An integrative model of e-loyalty development process: The role of e-satisfaction, e-trust, etail quality and situational factors.
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245 1 3 $a An integrative model of e-loyalty development process: The role of e-satisfaction, e-trust, etail quality and situational factors.
300 $a 112 p.
500 $a Source: Masters Abstracts International, Volume: 43-05, page: 1595.
500 $a Adviser: Byoungho Jin.
502 $a Thesis (M.S.)--Oklahoma State University, 2005.
520 $a Scope and method of study. The purpose of this study is to propose an integrative model of e-loyalty development process including e-satisfaction, e-trust, etail quality and situational factors, and to empirically test the model. Data was collected in public facilities and each participant was asked to complete the paper questionnaire. Total of 182 usable data were obtained. Structural equation modeling using Lisrel 8.5 and moderated multiple regression analysis were employed to test the hypotheses.
520 $a Findings and conclusions. Both e-satisfaction and e-trust had influence on e-loyalty. The relationship between e-trust and e-satisfaction was found to be significant as well. Website design had impact on e-satisfaction; however, customer service did not have an effect e-satisfaction. Fulfillment/reliability influenced the e-satisfaction level as well as e-trust. Security/privacy had effect on e-trust. The situational variables did not moderate the relationship between e-satisfaction/e-trust and e-loyalty.
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