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Understanding customization: A case...

Wanberg, John Joseph.

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Understanding customization: A case study in car customization.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Understanding customization: A case study in car customization./
作者:	Wanberg, John Joseph.
面頁冊數:	168 p.
附註:	Source: Masters Abstracts International, Volume: 43-05, page: 1438.
Contained By:	Masters Abstracts International43-05.
標題:	Design and Decorative Arts. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1430887
ISBN:	0542020513

Understanding customization: A case study in car customization.
Wanberg, John Joseph.

Understanding customization: A case study in car customization. - 168 p.

Source: Masters Abstracts International, Volume: 43-05, page: 1438.

Thesis (M.S.D.)--Arizona State University, 2005.

This thesis helps substantiate the hypothesis that customization activities can denote an underlying psychological need to invent, adapt, and express oneself (create identity) in a social context---the implications of which may appear to conflict with the aims of a mass-manufacture hegemony. This research focuses on the distinct history, culture, and needs of "car customizers"---or those individuals who buy and/or create personalized modifications for vehicles. Considering the growing trend of individual-initiated customization, the methods and motivations of car customizers act as an important case study for product manufacturers affected by similar activities.

ISBN: 0542020513Subjects--Topical Terms:

1024640
Design and Decorative Arts.

Understanding customization: A case study in car customization.
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500 $a Source: Masters Abstracts International, Volume: 43-05, page: 1438.
500 $a Adviser: Prasad Boradkar.
502 $a Thesis (M.S.D.)--Arizona State University, 2005.
520 $a This thesis helps substantiate the hypothesis that customization activities can denote an underlying psychological need to invent, adapt, and express oneself (create identity) in a social context---the implications of which may appear to conflict with the aims of a mass-manufacture hegemony. This research focuses on the distinct history, culture, and needs of "car customizers"---or those individuals who buy and/or create personalized modifications for vehicles. Considering the growing trend of individual-initiated customization, the methods and motivations of car customizers act as an important case study for product manufacturers affected by similar activities.
520 $a Data were collected through literature review, interviews (using video, audio, and special photographic/audio methods), and ethnographic observations of car customizers within the Greater Phoenix area. Analyses involve psychological and sociological perspectives, as well as manufacturing methodologies. Results show evidence of a personal and culturally influenced impetus for customization: Conclusions include implications for industrial designers and future research into customization.
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