東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Symbolic interaction in brand equity...

Boostrom, Robert E., Jr.

FindBook

Google Book

Amazon

博客來

Symbolic interaction in brand equity theory: The Ford Mustang as an abstract object.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Symbolic interaction in brand equity theory: The Ford Mustang as an abstract object./
作者:	Boostrom, Robert E., Jr.
面頁冊數:	51 p.
附註:	Source: Masters Abstracts International, Volume: 42-06, page: 2057.
Contained By:	Masters Abstracts International42-06.
標題:	Sociology, Theory and Methods. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1419571
ISBN:	0496243276

Symbolic interaction in brand equity theory: The Ford Mustang as an abstract object.
Boostrom, Robert E., Jr.

Symbolic interaction in brand equity theory: The Ford Mustang as an abstract object. - 51 p.

Source: Masters Abstracts International, Volume: 42-06, page: 2057.

Thesis (M.A.)--University of Missouri - Kansas City, 2004.

This thesis has been written to add to the developing body of work on a sociology of consumption. It uses sociology as a vantage point for consumption concepts previously investigated in the field of marketing. David Aaker's theories on brand equity are restated by using symbolic interactionism as a theoretical framework. This adds both to a sociology of consumption and to Aaker's work by outlining sociological components of his concepts. This research shows how meaning is formed around a brand and how consumers and businesses are both involved in the process of defining what brands mean. Investigating activity around the Ford Mustang provides examples of how portions of Aaker's work can be viewed through symbolic interactionism. The social activity of members of the Vintage Mustang Club of Kansas City was analyzed. Data were collected primarily through participant observation and interviews.

ISBN: 0496243276Subjects--Topical Terms:

626625
Sociology, Theory and Methods.

Symbolic interaction in brand equity theory: The Ford Mustang as an abstract object.
LDR:01790nmm 2200277 4500 001 1812646
005 20060420072157.5
008 130610s2004 eng d
020 $a 0496243276
035 $a (UnM)AAI1419571
035 $a AAI1419571
040 $a UnM $c UnM
100 1 $a Boostrom, Robert E., Jr. $3 1902190
245 1 0 $a Symbolic interaction in brand equity theory: The Ford Mustang as an abstract object.
300 $a 51 p.
500 $a Source: Masters Abstracts International, Volume: 42-06, page: 2057.
500 $a Adviser: Peter Singelmann.
502 $a Thesis (M.A.)--University of Missouri - Kansas City, 2004.
520 $a This thesis has been written to add to the developing body of work on a sociology of consumption. It uses sociology as a vantage point for consumption concepts previously investigated in the field of marketing. David Aaker's theories on brand equity are restated by using symbolic interactionism as a theoretical framework. This adds both to a sociology of consumption and to Aaker's work by outlining sociological components of his concepts. This research shows how meaning is formed around a brand and how consumers and businesses are both involved in the process of defining what brands mean. Investigating activity around the Ford Mustang provides examples of how portions of Aaker's work can be viewed through symbolic interactionism. The social activity of members of the Vintage Mustang Club of Kansas City was analyzed. Data were collected primarily through participant observation and interviews.
590 $a School code: 0134.
650 4 $a Sociology, Theory and Methods. $3 626625
650 4 $a Business Administration, Marketing. $3 1017573
690 $a 0344
690 $a 0338
710 2 0 $a University of Missouri - Kansas City. $3 1021712
773 0 $t Masters Abstracts International $g 42-06.
790 1 0 $a Singelmann, Peter, $e advisor
790 $a 0134
791 $a M.A.
792 $a 2004
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1419571