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A case study of an educational chang...

Hughes, Edwin Joseph.

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A case study of an educational change effort at a multi-media company.

Record Type:	Electronic resources : Monograph/item
Title/Author:	A case study of an educational change effort at a multi-media company./
Author:	Hughes, Edwin Joseph.
Description:	243 p.
Notes:	Source: Dissertation Abstracts International, Volume: 64-02, Section: A, page: 0377.
Contained By:	Dissertation Abstracts International64-02A.
Subject:	Business Administration, Management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3081423

A case study of an educational change effort at a multi-media company.
Hughes, Edwin Joseph.

A case study of an educational change effort at a multi-media company. - 243 p.

Source: Dissertation Abstracts International, Volume: 64-02, Section: A, page: 0377.

Thesis (Ed.D.)--Dowling College, 2003.

This action research case study investigated how the managerial work force experienced an educational effort to promote transformational change at Multi-Media Properties (MMP), a family owned, multi-media company. The application of two change methodologies was examined: Kotter's (1996) <italic> Eight-Step Process of Creating Major Change</italic> and Blanchard's (1998) <italic> The Gung Ho Plan</italic>.Subjects--Topical Terms:

626628
Business Administration, Management.

A case study of an educational change effort at a multi-media company.
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100 1 $a Hughes, Edwin Joseph. $3 1900323
245 1 0 $a A case study of an educational change effort at a multi-media company.
300 $a 243 p.
500 $a Source: Dissertation Abstracts International, Volume: 64-02, Section: A, page: 0377.
500 $a Adviser: Korynne Taylor-Dunlop.
502 $a Thesis (Ed.D.)--Dowling College, 2003.
520 $a This action research case study investigated how the managerial work force experienced an educational effort to promote transformational change at Multi-Media Properties (MMP), a family owned, multi-media company. The application of two change methodologies was examined: Kotter's (1996) <italic> Eight-Step Process of Creating Major Change</italic> and Blanchard's (1998) <italic> The Gung Ho Plan</italic>.
520 $a Conclusions and recommendations were based on historical perspective and responses of managers to a qualitative survey. The effort produced several significant results. Responses indicated differences in attitudes between respondents who attended a management retreat and those who did not attend the retreat. These differences led to recommendations for improvements in the change process. Since the study covered only two years, additional research should be conducted over time.
590 $a School code: 1395.
650 4 $a Business Administration, Management. $3 626628
650 4 $a Information Science. $3 1017528
650 4 $a Education, Business. $3 1017515
690 $a 0454
690 $a 0723
690 $a 0688
710 2 0 $a Dowling College. $3 1020858
773 0 $t Dissertation Abstracts International $g 64-02A.
790 1 0 $a Taylor-Dunlop, Korynne, $e advisor
790 $a 1395
791 $a Ed.D.
792 $a 2003
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3081423