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A case study of an educational chang...

Hughes, Edwin Joseph.

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A case study of an educational change effort at a multi-media company.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	A case study of an educational change effort at a multi-media company./
作者:	Hughes, Edwin Joseph.
面頁冊數:	243 p.
附註:	Source: Dissertation Abstracts International, Volume: 64-02, Section: A, page: 0377.
Contained By:	Dissertation Abstracts International64-02A.
標題:	Business Administration, Management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3081423

A case study of an educational change effort at a multi-media company.
Hughes, Edwin Joseph.

A case study of an educational change effort at a multi-media company. - 243 p.

Source: Dissertation Abstracts International, Volume: 64-02, Section: A, page: 0377.

Thesis (Ed.D.)--Dowling College, 2003.

This action research case study investigated how the managerial work force experienced an educational effort to promote transformational change at Multi-Media Properties (MMP), a family owned, multi-media company. The application of two change methodologies was examined: Kotter's (1996) <italic> Eight-Step Process of Creating Major Change</italic> and Blanchard's (1998) <italic> The Gung Ho Plan</italic>.Subjects--Topical Terms:

626628
Business Administration, Management.

A case study of an educational change effort at a multi-media company.
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245 1 0 $a A case study of an educational change effort at a multi-media company.
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500 $a Source: Dissertation Abstracts International, Volume: 64-02, Section: A, page: 0377.
500 $a Adviser: Korynne Taylor-Dunlop.
502 $a Thesis (Ed.D.)--Dowling College, 2003.
520 $a This action research case study investigated how the managerial work force experienced an educational effort to promote transformational change at Multi-Media Properties (MMP), a family owned, multi-media company. The application of two change methodologies was examined: Kotter's (1996) <italic> Eight-Step Process of Creating Major Change</italic> and Blanchard's (1998) <italic> The Gung Ho Plan</italic>.
520 $a Conclusions and recommendations were based on historical perspective and responses of managers to a qualitative survey. The effort produced several significant results. Responses indicated differences in attitudes between respondents who attended a management retreat and those who did not attend the retreat. These differences led to recommendations for improvements in the change process. Since the study covered only two years, additional research should be conducted over time.
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