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Marketing diversity: Global transfor...

Zorn, Elayne Lesley.

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Marketing diversity: Global transformations in cloth and identity in highland Peru and Bolivia.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing diversity: Global transformations in cloth and identity in highland Peru and Bolivia./
作者:	Zorn, Elayne Lesley.
面頁冊數:	594 p.
附註:	Source: Dissertation Abstracts International, Volume: 58-03, Section: A, page: 0963.
Contained By:	Dissertation Abstracts International58-03A.
標題:	Anthropology, Cultural. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9728374
ISBN:	0591373491

Marketing diversity: Global transformations in cloth and identity in highland Peru and Bolivia.
Zorn, Elayne Lesley.

Marketing diversity: Global transformations in cloth and identity in highland Peru and Bolivia. - 594 p.

Source: Dissertation Abstracts International, Volume: 58-03, Section: A, page: 0963.

Thesis (Ph.D.)--Cornell University, 1997.

This dissertation is a comparative study that examines the construction of ethnicity/identity and the experiences of modernity in late twentieth-century Bolivia and Peru, through transformations in ethnic dress, in the context of increased market participation due to regional, national, and global processes. The study is based on research with indigenous peoples in two highland Andean regions: the small community of Taquile Island, in Puno, southern Peru, since 1975, and the large ethnic group (ayllu) of Sakaka, in northern Potosi, Bolivia, since 1986-1989.

ISBN: 0591373491Subjects--Topical Terms:

735016
Anthropology, Cultural.

Marketing diversity: Global transformations in cloth and identity in highland Peru and Bolivia.
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245 1 0 $a Marketing diversity: Global transformations in cloth and identity in highland Peru and Bolivia.
300 $a 594 p.
500 $a Source: Dissertation Abstracts International, Volume: 58-03, Section: A, page: 0963.
500 $a Adviser: Billie Jean Isbell.
502 $a Thesis (Ph.D.)--Cornell University, 1997.
520 $a This dissertation is a comparative study that examines the construction of ethnicity/identity and the experiences of modernity in late twentieth-century Bolivia and Peru, through transformations in ethnic dress, in the context of increased market participation due to regional, national, and global processes. The study is based on research with indigenous peoples in two highland Andean regions: the small community of Taquile Island, in Puno, southern Peru, since 1975, and the large ethnic group (ayllu) of Sakaka, in northern Potosi, Bolivia, since 1986-1989.
520 $a I examine the significance of contemporary cloth from two perspectives: gender roles and weaving's importance for women's prestige and power, and the practice of weaving and how it is learned. I then analyze two of the principal contemporary influences on Andean cloth: increased market participation, and the formation of increasingly self-conscious identities within (post)-modernizing Peru and Bolivia.
520 $a Market participation was limited in the first half of this century in both these regions; this changed in the 1960s due to regional, national, and global processes. These included the rise of a market for handwoven cloth, wherein the Sakaka sold heirloom textiles, and Taquileans marketed new ones; transformations in the ethnic textile system, such that producers needed the market to obtain key textile inputs; and the growth of new opportunities to earn cash, through tourism in Peru, and seasonal migration to work in the coca/cocaine economy in Bolivia.
520 $a Recent increased market participation has led to important changes in Sakaka and Taquilean societies, including their cloth. Yet despite predictions that global processes lead to the homogenization or extinction of important local cultural forms such as cloth, effects have included, surprisingly, the growth of an indigenous fashion system in northern Potosi, whereby the Sakaka assert a changing sense of aesthetics, and an increasingly self-conscious, "modern" ethnic identity. Effects also included the creation of new styles of art/objects in Taquile, which highlights tensions between men and women due to opportunities for expanded income, but also continued interest in making and wearing ethnic dress.
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856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9728374