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The Winning Message : = Candidate Be...

Simon, Adam F.

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The Winning Message : = Candidate Behavior, Campaign Discourse, and Democracy.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Winning Message :/
其他題名:	Candidate Behavior, Campaign Discourse, and Democracy.
作者:	Simon, Adam F.
其他作者:	Bennett, W. Lance.
出版者:	Cambridge :Cambridge University Press, : 2002.,
面頁冊數:	199 p.
叢書名:	Communication, society, and politics.
內容註:	Cover; Half-title; Series-title; Title; Copyright; Dedication; Contents; Figures; Tables; Acknowledgments; CHAPTER 1 Introduction; CHAPTER 2 Dialogue: A Standard for Campaign Discourse; CHAPTER 3 Understanding Campaigns: Background, Theory, and Methods; CHAPTER 4 The Ventriloquist's Hand: A Game-Theoretic Model of Campaigns; CHAPTER 5 Duck or Punch? Dialogue in a California Gubernatorial Election; CHAPTER 6 Dialogue and Its Effects in Contemporary American Elections; CHAPTER 7 Explaining and Predicting the Occurrence of Dialogue
內容註:	CHAPTER 8 Conclusion: Toward More Substantive Campaign DiscourseAppendix A Analysis of the Model of Campaigns in Mass Elections; Appendix B Experimental Procedures; References; Index
標題:	Political campaigns - United States. -
電子資源:	http://dx.doi.org/10.1017/CBO9780511613524Click here to view book
ISBN:	9780511613524 (electronic bk.)

The Winning Message : = Candidate Behavior, Campaign Discourse, and Democracy.
Simon, Adam F.

The Winning Message :Candidate Behavior, Campaign Discourse, and Democracy.[electronic resource]. - Cambridge :Cambridge University Press,2002. - 199 p. - Communication, society, and politics..

Cover; Half-title; Series-title; Title; Copyright; Dedication; Contents; Figures; Tables; Acknowledgments; CHAPTER 1 Introduction; CHAPTER 2 Dialogue: A Standard for Campaign Discourse; CHAPTER 3 Understanding Campaigns: Background, Theory, and Methods; CHAPTER 4 The Ventriloquist's Hand: A Game-Theoretic Model of Campaigns; CHAPTER 5 Duck or Punch? Dialogue in a California Gubernatorial Election; CHAPTER 6 Dialogue and Its Effects in Contemporary American Elections; CHAPTER 7 Explaining and Predicting the Occurrence of Dialogue

This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? It takes an innovative approach by bringing together critical and empirical methods as well as game theory.

Electronic reproduction.

Available via World Wide Web.

Mode of access: World Wide Web.

ISBN: 9780511613524 (electronic bk.)Subjects--Topical Terms:

1898707
Political campaigns - United States.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: JK1726 .S55 2002eb

Dewey Class. No.: 324.70973

The Winning Message : = Candidate Behavior, Campaign Discourse, and Democracy.
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