| 紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
| 正題名/作者: |
Marketing research :/ Dawn Iacobucci, Gilbert A. Churchill, Jr. |
| 其他題名: |
methodological foundations / |
| 作者: |
Iacobucci, Dawn. |
| 其他作者: |
Churchill, Gilbert A. |
| 出版者: |
Australia [etc.] :South Western Cengage Learning, : cop. 2010., |
| 面頁冊數: |
604 p. :ill. ;26 cm. |
| 附註: |
9th edition authored-- Gilbert A. Churchill, Jr. |
| 標題: |
Marketing research. - |
| ISBN: |
9780538743778 (international student ed. with Qualtrics : pbk.) |