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Consumer interest in and willingness...

Magnusson, J. Erik.

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Consumer interest in and willingness-to-pay for Pesticide Free Production food products: A probit analysis.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Consumer interest in and willingness-to-pay for Pesticide Free Production food products: A probit analysis./
作者:	Magnusson, J. Erik.
面頁冊數:	178 p.
附註:	Source: Masters Abstracts International, Volume: 41-05, page: 1299.
Contained By:	Masters Abstracts International41-05.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MQ76798
ISBN:	9780612767980

Consumer interest in and willingness-to-pay for Pesticide Free Production food products: A probit analysis.
Magnusson, J. Erik.

Consumer interest in and willingness-to-pay for Pesticide Free Production food products: A probit analysis. - 178 p.

Source: Masters Abstracts International, Volume: 41-05, page: 1299.

Thesis (M.Sc.)--University of Manitoba (Canada), 2002.

This project assesses the market potential for Pesticide Free Production (PFP) food products. Pesticide Free Production is a new reduced input crop production system currently being developed by plant scientists and commodity producers in Manitoba. Assessing the market potential for a new product requires gauging consumer interest in the product. Understanding consumer preferences toward food products containing PFP inputs will provide information that potentially enables producers, processors and retailers to capitalize on the reduced chemical input nature of the PFP system.

ISBN: 9780612767980Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Consumer interest in and willingness-to-pay for Pesticide Free Production food products: A probit analysis.
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502 $a Thesis (M.Sc.)--University of Manitoba (Canada), 2002.
520 $a This project assesses the market potential for Pesticide Free Production (PFP) food products. Pesticide Free Production is a new reduced input crop production system currently being developed by plant scientists and commodity producers in Manitoba. Assessing the market potential for a new product requires gauging consumer interest in the product. Understanding consumer preferences toward food products containing PFP inputs will provide information that potentially enables producers, processors and retailers to capitalize on the reduced chemical input nature of the PFP system.
520 $a This study assesses consumer interest in PFP food products using individual household level data gathered via a consumer survey of three Canadian cities, Calgary, Toronto and Winnipeg. Based on a random utility framework, binary and ordered probit models are used to assess consumer interest in purchasing PFP food products and consumer willingness-to-pay (WTP) a premium for PFP food products.
520 $a The results are positive as they indicate strong interest in PFP food products in general and that a potential niche market exists of consumers who are willing-to-pay higher premiums for PFP food products. (Abstract shortened by UMI.)
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