Advertising effects and aggression i...
Jeong, Eui Jun.

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  • Advertising effects and aggression in video games: Effects of sensory realism cues on brand memory, attitude, and aggression via physiological arousal, affect, and presence.
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Advertising effects and aggression in video games: Effects of sensory realism cues on brand memory, attitude, and aggression via physiological arousal, affect, and presence./
    作者: Jeong, Eui Jun.
    面頁冊數: 103 p.
    附註: Source: Dissertation Abstracts International, Volume: 72-12, Section: A, page: .
    Contained By: Dissertation Abstracts International72-12A.
    標題: Business Administration, Marketing. -
    電子資源: http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3469392
    ISBN: 9781124851655
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