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Individual differences in need for a...

Barger, Victor A.

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Individual differences in need for approval: Measurement and marketing implications.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Individual differences in need for approval: Measurement and marketing implications./
作者:	Barger, Victor A.
面頁冊數:	114 p.
附註:	Source: Dissertation Abstracts International, Volume: 72-10, Section: A, page: .
Contained By:	Dissertation Abstracts International72-10A.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3471411
ISBN:	9781124824024

Individual differences in need for approval: Measurement and marketing implications.
Barger, Victor A.

Individual differences in need for approval: Measurement and marketing implications. - 114 p.

Source: Dissertation Abstracts International, Volume: 72-10, Section: A, page: .

Thesis (Ph.D.)--The University of Wisconsin - Madison, 2011.

This dissertation investigates the role of need for approval in determining behavior. Two research questions are addressed: (1) How can a consumer's need for approval be ascertained? and (2) How does the need for approval influence consumer behavior? A review of prior attempts at measuring need for approval sheds light on the construct, but reveals significant flaws in extant measures. Also reviewed are constructs related to need for approval; the relationship between these constructs and need for approval provides the basis for a nomological network, which is used to establish the validity of a new measure of consumers' need for approval: cNFA. The findings from eight studies are presented, covering the development of the measure; the assessment of convergent, discriminant, nomological, and test-retest validity; and the testing of predictive validity with respect to social facilitation, social shopping, and social conformity. Theoretical contributions in the areas of motivation, attitudes, and aggregate social phenomena are considered, and managerial implications in the areas of market segmentation, global marketing, social media, and social marketing are discussed.

ISBN: 9781124824024Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Individual differences in need for approval: Measurement and marketing implications.
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520 $a This dissertation investigates the role of need for approval in determining behavior. Two research questions are addressed: (1) How can a consumer's need for approval be ascertained? and (2) How does the need for approval influence consumer behavior? A review of prior attempts at measuring need for approval sheds light on the construct, but reveals significant flaws in extant measures. Also reviewed are constructs related to need for approval; the relationship between these constructs and need for approval provides the basis for a nomological network, which is used to establish the validity of a new measure of consumers' need for approval: cNFA. The findings from eight studies are presented, covering the development of the measure; the assessment of convergent, discriminant, nomological, and test-retest validity; and the testing of predictive validity with respect to social facilitation, social shopping, and social conformity. Theoretical contributions in the areas of motivation, attitudes, and aggregate social phenomena are considered, and managerial implications in the areas of market segmentation, global marketing, social media, and social marketing are discussed.
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