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Arousal congruency and consumer choice.

Di Muro, Fabrizio.

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Arousal congruency and consumer choice.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Arousal congruency and consumer choice./
Author:	Di Muro, Fabrizio.
Description:	82 p.
Notes:	Source: Dissertation Abstracts International, Volume: 72-07, Section: A, page: .
Contained By:	Dissertation Abstracts International72-07A.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=NR73331
ISBN:	9780494733318

Arousal congruency and consumer choice.
Di Muro, Fabrizio.

Arousal congruency and consumer choice. - 82 p.

Source: Dissertation Abstracts International, Volume: 72-07, Section: A, page: .

Thesis (Ph.D.)--The University of Western Ontario (Canada), 2010.

Despite the fact that arousal is one of the two critical components of mood (Mehrabian and Russell 1974; Russell 1980; Russell and Barrett 1999), little research in marketing has examined this phenomenon (Shapiro, MacInnis and Park 2002). Instead, the majority of research in marketing examining mood has focused on the other critical element of mood -- valence (i.e., Cunningham 1979; Goldberg and Gorn 1987; Goldberg, Gorn and Basu 1993; Mayer, Gaschke, Braverman and Evans 1992).

ISBN: 9780494733318Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Arousal congruency and consumer choice.
LDR:01988nam 2200277 4500 001 1405377
005 20111205110048.5
008 130515s2010 ||||||||||||||||| ||eng d
020 $a 9780494733318
035 $a (UMI)AAINR73331
035 $a AAINR73331
040 $a UMI $c UMI
100 1 $a Di Muro, Fabrizio. $3 1684738
245 1 0 $a Arousal congruency and consumer choice.
300 $a 82 p.
500 $a Source: Dissertation Abstracts International, Volume: 72-07, Section: A, page: .
502 $a Thesis (Ph.D.)--The University of Western Ontario (Canada), 2010.
520 $a Despite the fact that arousal is one of the two critical components of mood (Mehrabian and Russell 1974; Russell 1980; Russell and Barrett 1999), little research in marketing has examined this phenomenon (Shapiro, MacInnis and Park 2002). Instead, the majority of research in marketing examining mood has focused on the other critical element of mood -- valence (i.e., Cunningham 1979; Goldberg and Gorn 1987; Goldberg, Gorn and Basu 1993; Mayer, Gaschke, Braverman and Evans 1992).
520 $a Given the lack of research on arousal, this dissertation proposes an in-depth investigation into the phenomenon of arousal-congruency -- consumers' tendency to make choices that are congruent with their level of felt arousal. This dissertation develops a theoretical model detailing how arousal congruency influences consumer choice. In particular, this theoretical model posits that the relationship between level of arousal and consumer choice is mediated by affect that is product specific and moderated by mood valence. Overall, the results of four studies are consistent with the theoretical model that has been developed.
520 $a Keywords: Arousal, Choice, PSA, mood valence, congruency, affect
590 $a School code: 0784.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Psychology, Experimental. $3 517106
690 $a 0338
690 $a 0623
710 2 $a The University of Western Ontario (Canada). $3 1017622
773 0 $t Dissertation Abstracts International $g 72-07A.
790 $a 0784
791 $a Ph.D.
792 $a 2010
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=NR73331