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Understanding and promoting regular ...

Anderson, Christina N.

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Understanding and promoting regular dental visitation: Theoretical analyses and message testing.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Understanding and promoting regular dental visitation: Theoretical analyses and message testing./
作者:	Anderson, Christina N.
面頁冊數:	143 p.
附註:	Source: Dissertation Abstracts International, Volume: 72-05, Section: A, page: 1485.
Contained By:	Dissertation Abstracts International72-05A.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3447697
ISBN:	9781124525617

Understanding and promoting regular dental visitation: Theoretical analyses and message testing.
Anderson, Christina N.

Understanding and promoting regular dental visitation: Theoretical analyses and message testing. - 143 p.

Source: Dissertation Abstracts International, Volume: 72-05, Section: A, page: 1485.

Thesis (Ph.D.)--University of Kentucky, 2010.

Regular dental visitation is crucial for the prevention and treatment of oral health conditions and also serves as an opportunity for a dental provider to assess current patient self-care practices. Although this behavior is important for both oral and overall health, the rates of dental service utilization are alarmingly low in the United States. This study examined the role of the theory of reasoned action (TRA), the theory of planned behavior (TPB), and an expanded TPB in predicting regular dental visitation among young adults. Variables found in previous research to be important predictors of dental visitation were added to the TPB to form the expanded model. These included variables related to the dentist-patient relationship, dental fear, perceived threat, and actual behavioral control. This study also tested the perceived message effectiveness of three persuasive, theoretically-based messages. Each message reflected one of the core TPB variables [attitude, subjective norm, perceived behavioral control (PBC)].

ISBN: 9781124525617Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Understanding and promoting regular dental visitation: Theoretical analyses and message testing.
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245 1 0 $a Understanding and promoting regular dental visitation: Theoretical analyses and message testing.
300 $a 143 p.
500 $a Source: Dissertation Abstracts International, Volume: 72-05, Section: A, page: 1485.
500 $a Adviser: Seth M. Noar.
502 $a Thesis (Ph.D.)--University of Kentucky, 2010.
520 $a Regular dental visitation is crucial for the prevention and treatment of oral health conditions and also serves as an opportunity for a dental provider to assess current patient self-care practices. Although this behavior is important for both oral and overall health, the rates of dental service utilization are alarmingly low in the United States. This study examined the role of the theory of reasoned action (TRA), the theory of planned behavior (TPB), and an expanded TPB in predicting regular dental visitation among young adults. Variables found in previous research to be important predictors of dental visitation were added to the TPB to form the expanded model. These included variables related to the dentist-patient relationship, dental fear, perceived threat, and actual behavioral control. This study also tested the perceived message effectiveness of three persuasive, theoretically-based messages. Each message reflected one of the core TPB variables [attitude, subjective norm, perceived behavioral control (PBC)].
520 $a Results support the use of an expanded TPB, particularly subjective norm and perceived power from the original TPB, for explanation of dental visitation intention and behavior. In this expanded model, satisfaction with the dentist and actual behavioral control were also significant predictors. With regard to the message testing portion of the study, the attitude, subjective norm, and PBC messages were rated as equally effective.
520 $a PBC messages were rated as equally effective; however, two variables (subjective norm and satisfaction with the dentist) significantly predicted perceived message effectiveness. All in all, the current study lays the groundwork for a health communication campaign aimed at young adults' dental visitation behavior. The use of targeting and tailoring to design effective oral health media campaign messages is discussed.
520 $a KEYWORDS: Dental Visitation, Theory, Message Design, Tailored Messages, Campaigns
590 $a School code: 0102.
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650 4 $a Health Sciences, Dentistry. $3 1019378
650 4 $a Mass Communications. $3 1017395
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710 2 $a University of Kentucky. $3 1017485
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791 $a Ph.D.
792 $a 2010
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