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Understanding anticipatory time perc...

Kim, B. Kyu.

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Understanding anticipatory time perception in consumers' time-related decisions.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Understanding anticipatory time perception in consumers' time-related decisions./
作者:	Kim, B. Kyu.
面頁冊數:	109 p.
附註:	Source: Dissertation Abstracts International, Volume: 71-12, Section: A, page: 4466.
Contained By:	Dissertation Abstracts International71-12A.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3431135
ISBN:	9781124318042

Understanding anticipatory time perception in consumers' time-related decisions.
Kim, B. Kyu.

Understanding anticipatory time perception in consumers' time-related decisions. - 109 p.

Source: Dissertation Abstracts International, Volume: 71-12, Section: A, page: 4466.

Thesis (Ph.D.)--University of Pennsylvania, 2010.

Anticipatory time (e.g., prospective duration into the future) is one of the key pieces of information to be processed in intertemporal decisions - decisions requiring a tradeoff between smaller sooner and larger delayed outcomes. Extensive research has examined human and animal perception of time as it is currently passing (i.e., experienced time) and time that has already passed (i.e., retrospective time). However, the nature of anticipatory time perception and its role in consumers' judgment and decision making have been largely neglected. In my dissertation, I aim to demonstrate that considering subjective anticipatory time estimates offers a new perspective to understand intertemporal decisions. For this purpose, first, I propose that both diminishing sensitivity to longer time horizons (i.e., how long individuals perceive short time horizons to be relative to long time horizons) and the level of time contraction overall (i.e., how long or short individuals perceive time horizons to be overall) contribute to how much individuals discount the value of delayed outcomes, and, then, examine factors influencing intertemporal decisions by changing subjective time perception. Specifically, in the first and third essays, I demonstrate that sexually arousing images and auditory tempo (which has been shown to influence judgment of elapsed time) influence anticipatory time perception and subsequent intertemporal preferences. These results indicate that anticipatory time perception shares the property of perceptual inputs (e.g., people process anticipatory time as if they "perceive" elapsed time). In the second and fourth essays, I demonstrate that cognitive information available at the time of judging anticipatory time such as spatial distance and perceived life span influence individuals' intertemporal preferences by changing their subjective perception of anticipatory time, which suggests that anticipatory time perception also has the property of embodied cognitions. Taken together, my dissertation incorporate both time perception research and consumer research on time-related judgment and decision making and sheds light on both domains.

ISBN: 9781124318042Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Understanding anticipatory time perception in consumers' time-related decisions.
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