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The demand for pork products in Cana...

Ma, Yong.

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The demand for pork products in Canada: The effects of discounts .

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The demand for pork products in Canada: The effects of discounts ./
作者:	Ma, Yong.
面頁冊數:	130 p.
附註:	Source: Masters Abstracts International, Volume: 49-02, page: 0856.
Contained By:	Masters Abstracts International49-02.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MR67448
ISBN:	9780494674482

The demand for pork products in Canada: The effects of discounts .
Ma, Yong.

The demand for pork products in Canada: The effects of discounts . - 130 p.

Source: Masters Abstracts International, Volume: 49-02, page: 0856.

Thesis (M.Sc.)--University of Guelph (Canada), 2010.

This thesis is an investigation of the effects of discounts on the demand for pork products in Canada. A linear approximation Almost Ideal Demand System (LA/AIDS), with the Shonkwiler and Yen (1999) two-step sample selection procedure, is estimated. The first step focuses on consumer characteristics affecting the probability of purchasing pork products. The second step examines the discount and price variables associated with the quantities of pork products purchased.

ISBN: 9780494674482Subjects--Topical Terms:

1017573
Business Administration, Marketing.

The demand for pork products in Canada: The effects of discounts .
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245 1 4 $a The demand for pork products in Canada: The effects of discounts .
300 $a 130 p.
500 $a Source: Masters Abstracts International, Volume: 49-02, page: 0856.
502 $a Thesis (M.Sc.)--University of Guelph (Canada), 2010.
520 $a This thesis is an investigation of the effects of discounts on the demand for pork products in Canada. A linear approximation Almost Ideal Demand System (LA/AIDS), with the Shonkwiler and Yen (1999) two-step sample selection procedure, is estimated. The first step focuses on consumer characteristics affecting the probability of purchasing pork products. The second step examines the discount and price variables associated with the quantities of pork products purchased.
520 $a The results indicate that four discounts (coupons, membership discounts, price cuts, and quantity discounts) positively affect the demand for selected pork products in Canada. This study has three contributions to literature. Firstly, this study presents the consumption patterns of disaggregated pork products by exploring the effects of discounts. Secondly, this study categorizes fresh pork products based on the origin of the cuts, which is different from past studies. Finally, the price and expenditure elasticity estimates stand alone as an important contribution.
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