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Unfiltered? A content analysis of pr...

Shockley, Justin.

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Unfiltered? A content analysis of pro athletes' "Twitter" use.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Unfiltered? A content analysis of pro athletes' "Twitter" use./
Author:	Shockley, Justin.
Description:	63 p.
Notes:	Source: Masters Abstracts International, Volume: 49-01, page: 0042.
Contained By:	Masters Abstracts International49-01.
Subject:	Speech Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1486226
ISBN:	9781124236063

Unfiltered? A content analysis of pro athletes' "Twitter" use.
Shockley, Justin.

Unfiltered? A content analysis of pro athletes' "Twitter" use. - 63 p.

Source: Masters Abstracts International, Volume: 49-01, page: 0042.

Thesis (M.A.)--East Tennessee State University, 2010.

As new media grow, so do the users who navigate the virtual world. People and organizations are forced to adapt in order to stay relevant in a technologically driven marketplace. The sports world has been changed drastically because of new media. Athletes no longer communicate with the general public solely through traditional media outlets such as newspapers. Social networking sites such as "Twitter" allow athletes to directly communicate with mass audiences. This direct communication raises several questions with regard to dynamics of communication and uses of Internet portals. A content analysis examined professional athletes' "Twitter " posts to help answer these questions. While some of the hypotheses were not supported, results were telling. Topics among the sample of posts included direct communication with "Twitter" members or links to videos and pictures, as well as "tweets" about each player's job. Findings suggested that professional athletes are mainly neutral overall when posting messages regarding their sport, team, peers, or fans. Limitations of the study and implications for future research are addressed.

ISBN: 9781124236063Subjects--Topical Terms:

1017408
Speech Communication.

Unfiltered? A content analysis of pro athletes' "Twitter" use.
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020 $a 9781124236063
035 $a (UMI)AAI1486226
035 $a AAI1486226
040 $a UMI $c UMI
100 1 $a Shockley, Justin. $3 1684582
245 1 0 $a Unfiltered? A content analysis of pro athletes' "Twitter" use.
300 $a 63 p.
500 $a Source: Masters Abstracts International, Volume: 49-01, page: 0042.
500 $a Adviser: John M. King.
502 $a Thesis (M.A.)--East Tennessee State University, 2010.
520 $a As new media grow, so do the users who navigate the virtual world. People and organizations are forced to adapt in order to stay relevant in a technologically driven marketplace. The sports world has been changed drastically because of new media. Athletes no longer communicate with the general public solely through traditional media outlets such as newspapers. Social networking sites such as "Twitter" allow athletes to directly communicate with mass audiences. This direct communication raises several questions with regard to dynamics of communication and uses of Internet portals. A content analysis examined professional athletes' "Twitter " posts to help answer these questions. While some of the hypotheses were not supported, results were telling. Topics among the sample of posts included direct communication with "Twitter" members or links to videos and pictures, as well as "tweets" about each player's job. Findings suggested that professional athletes are mainly neutral overall when posting messages regarding their sport, team, peers, or fans. Limitations of the study and implications for future research are addressed.
590 $a School code: 0069.
650 4 $a Speech Communication. $3 1017408
650 4 $a Web Studies. $3 1026830
650 4 $a Mass Communications. $3 1017395
690 $a 0459
690 $a 0646
690 $a 0708
710 2 $a East Tennessee State University. $3 1017802
773 0 $t Masters Abstracts International $g 49-01.
790 1 0 $a King, John M., $e advisor
790 $a 0069
791 $a M.A.
792 $a 2010
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1486226