東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

"Of logos and owners" The re-brandin...

Ali, Christopher.

Linked to FindBook

Google Book

Amazon

博客來

"Of logos and owners" The re-branding of Canada's private television networks.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	"Of logos and owners" The re-branding of Canada's private television networks./
Author:	Ali, Christopher.
Description:	136 p.
Notes:	Source: Masters Abstracts International, Volume: 48-06, page: 3247.
Contained By:	Masters Abstracts International48-06.
Subject:	Canadian Studies. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MR63141
ISBN:	9780494631416

"Of logos and owners" The re-branding of Canada's private television networks.
Ali, Christopher.

"Of logos and owners" The re-branding of Canada's private television networks. - 136 p.

Source: Masters Abstracts International, Volume: 48-06, page: 3247.

Thesis (M.A.)--Concordia University (Canada), 2009.

Through a case study of the three, privately owned television stations in Winnipeg, Manitoba -- CTV Winnipeg, Global Winnipeg and Citytv Winnipeg -- my thesis investigates the factors that that facilitated the re-branding of Canada's private television networks that took place between 1997 and 2007. This period saw each of the national networks (CTV, Global and A-Channel/Citytv) unite all their respective affiliate stations under a single logo and brand. Key questions in this regard are: What was the rationale behind this re-branding? How was it implemented? What are the opinions and experiences of the various stakeholders and decision makers regarding this change? What is the relationship between branding, local stations, national networks, viewers and audiences; and the ongoing relevance of local television stations in Canada? And, what is the role of branding and re-branding in corporate culture? Influenced by political economy, cultural economy and Bourdieu's "cultural intermediaries" I examine how branding is able to navigate, moderate and at some points negotiate the relationships between stations and networks, stations and viewers and perhaps most interestingly, the executives, managers and employees within Winnipeg's television stations and Canada's television networks.

ISBN: 9780494631416Subjects--Topical Terms:

1020605
Canadian Studies.

"Of logos and owners" The re-branding of Canada's private television networks.
LDR:02107nam 2200265 4500 001 1405195
005 20111206130436.5
008 130515s2009 ||||||||||||||||| ||eng d
020 $a 9780494631416
035 $a (UMI)AAIMR63141
035 $a AAIMR63141
040 $a UMI $c UMI
100 1 $a Ali, Christopher. $3 1684554
245 1 0 $a "Of logos and owners" The re-branding of Canada's private television networks.
300 $a 136 p.
500 $a Source: Masters Abstracts International, Volume: 48-06, page: 3247.
502 $a Thesis (M.A.)--Concordia University (Canada), 2009.
520 $a Through a case study of the three, privately owned television stations in Winnipeg, Manitoba -- CTV Winnipeg, Global Winnipeg and Citytv Winnipeg -- my thesis investigates the factors that that facilitated the re-branding of Canada's private television networks that took place between 1997 and 2007. This period saw each of the national networks (CTV, Global and A-Channel/Citytv) unite all their respective affiliate stations under a single logo and brand. Key questions in this regard are: What was the rationale behind this re-branding? How was it implemented? What are the opinions and experiences of the various stakeholders and decision makers regarding this change? What is the relationship between branding, local stations, national networks, viewers and audiences; and the ongoing relevance of local television stations in Canada? And, what is the role of branding and re-branding in corporate culture? Influenced by political economy, cultural economy and Bourdieu's "cultural intermediaries" I examine how branding is able to navigate, moderate and at some points negotiate the relationships between stations and networks, stations and viewers and perhaps most interestingly, the executives, managers and employees within Winnipeg's television stations and Canada's television networks.
590 $a School code: 0228.
650 4 $a Canadian Studies. $3 1020605
650 4 $a Multimedia Communications. $3 1057801
650 4 $a Mass Communications. $3 1017395
690 $a 0385
690 $a 0558
690 $a 0708
710 2 $a Concordia University (Canada). $3 1018569
773 0 $t Masters Abstracts International $g 48-06.
790 $a 0228
791 $a M.A.
792 $a 2009
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MR63141