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Media multitasking and role of visua...

Srivastava, Jatin.

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Media multitasking and role of visual hierarchy and formatting cues in processing of web content.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Media multitasking and role of visual hierarchy and formatting cues in processing of web content./
Author:	Srivastava, Jatin.
Description:	135 p.
Notes:	Source: Dissertation Abstracts International, Volume: 72-01, Section: A, page: 0020.
Contained By:	Dissertation Abstracts International72-01A.
Subject:	Multimedia Communications. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3435051
ISBN:	9781124336930

Media multitasking and role of visual hierarchy and formatting cues in processing of web content.
Srivastava, Jatin.

Media multitasking and role of visual hierarchy and formatting cues in processing of web content. - 135 p.

Source: Dissertation Abstracts International, Volume: 72-01, Section: A, page: 0020.

Thesis (Ph.D.)--The Ohio State University, 2010.

Various studies have found that in the contemporary media environment, people frequently combine the processing of two or other media together. Studies have found that media multitasking, more often than not, has a negative influence on performance of the tasks being combined. For example, if a person talks on the phone while chatting online, the multitasking will have negative influence on the task performances.

ISBN: 9781124336930Subjects--Topical Terms:

1057801
Multimedia Communications.

Media multitasking and role of visual hierarchy and formatting cues in processing of web content.
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020 $a 9781124336930
035 $a (UMI)AAI3435051
035 $a AAI3435051
040 $a UMI $c UMI
100 1 $a Srivastava, Jatin. $3 1684534
245 1 0 $a Media multitasking and role of visual hierarchy and formatting cues in processing of web content.
300 $a 135 p.
500 $a Source: Dissertation Abstracts International, Volume: 72-01, Section: A, page: 0020.
500 $a Adviser: Prabu David.
502 $a Thesis (Ph.D.)--The Ohio State University, 2010.
520 $a Various studies have found that in the contemporary media environment, people frequently combine the processing of two or other media together. Studies have found that media multitasking, more often than not, has a negative influence on performance of the tasks being combined. For example, if a person talks on the phone while chatting online, the multitasking will have negative influence on the task performances.
520 $a In this study, I examined the media multitasking environment as an interaction of individual and message factors. Limited capacity model for motivated message processing (LC4MP) and heuristic Systematic Model (HSM) for message processing were used as the theoretical foundations. LC4MP provided theoretical basis for the influence on message processing under cognitive capacity constraints whereas HSM provided a framework for investigating the nature of underlying processes.
520 $a I examined the way message relevance and use of formatting cues may influence the processing of messages during multitasking. Here, message relevance was considered an individual factor contributing to allocation of cognitive resources to the processing due to increased motivation. The message factor was the number of formatting cues in the message (cue density). These cues organize the information in the message using formatting devices (e.g. bullet points, paragraph indents, and typographic cues) and thus facilitate processing. Three memory measures, free recall, aided/cued recall, and recognition were used as dependent variables for the study.
520 $a The results indicated that multitasking was associated with reduced memory performance for all the dependent measures. Similarly, the performance for high relevance messages was significantly higher than the performance for low relevance messages across all memory measures. Additional analyses revealed that multitasking may contribute to more confusion and performance errors during multitasking. People made more errors during recognition tasks during multitasking. Similarly, more people made errors in free recall tasks during multitasking.
520 $a Results on multitasking behaviors indicated the dominance of internet in media multitasking environments. Findings suggested that people are more likely to combine those media during media multitasking which give them more control over content presentation and do not involve sharing of modalities.
520 $a Overall, findings suggested that multitasking may have more negative influence on message processing in some contexts than others. The implications of findings and future scope of research have also been presented.
590 $a School code: 0168.
650 4 $a Multimedia Communications. $3 1057801
650 4 $a Web Studies. $3 1026830
690 $a 0558
690 $a 0646
710 2 $a The Ohio State University. $b Communication. $3 1684535
773 0 $t Dissertation Abstracts International $g 72-01A.
790 1 0 $a David, Prabu, $e advisor
790 1 0 $a David, Prabu $e committee member
790 $a 0168
791 $a Ph.D.
792 $a 2010
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3435051