東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

New Wine in Old Bottles? The Role o...

Kim, Bo Kyung.

Linked to FindBook

Google Book

Amazon

博客來

New Wine in Old Bottles? The Role of Status and Market Identity in Creating a 'Digital Media' Category.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	New Wine in Old Bottles? The Role of Status and Market Identity in Creating a 'Digital Media' Category./
Author:	Kim, Bo Kyung.
Description:	164 p.
Notes:	Source: Dissertation Abstracts International, Volume: 72-12, Section: A, page: .
Contained By:	Dissertation Abstracts International72-12A.
Subject:	Business Administration, Management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3476451
ISBN:	9781124902807

New Wine in Old Bottles? The Role of Status and Market Identity in Creating a 'Digital Media' Category.
Kim, Bo Kyung.

New Wine in Old Bottles? The Role of Status and Market Identity in Creating a 'Digital Media' Category. - 164 p.

Source: Dissertation Abstracts International, Volume: 72-12, Section: A, page: .

Thesis (Ph.D.)--University of Michigan, 2011.

In this dissertation, I examine the role of the status and market identity in the adoption of a discontinuous technology, and theorize how status, market identity, and technology mutually shape each other in the diffusion process. Specifically, I study the effects of status and market identity on adoption timing, form, and performance of the discontinuous technology. Middle-status organizations perceive the new technology as an opportunity for gain, whereas high- and low-status organizations as a threat of loss. Middle-status organizations, therefore, adopt the discontinuous technology first and develop an adoption form that emphasizes the distinct features of the new technology. However, high-status organizations tend to have the best adoption performance by choosing not to be the first to adopt the discontinuous technology (to avoid any uncertainty related to it) and by focusing on aspects similar to the existing technology in implementation.

ISBN: 9781124902807Subjects--Topical Terms:

626628
Business Administration, Management.

New Wine in Old Bottles? The Role of Status and Market Identity in Creating a 'Digital Media' Category.
LDR:03080nam 2200301 4500 001 1405070
005 20111130130148.5
008 130515s2011 ||||||||||||||||| ||eng d
020 $a 9781124902807
035 $a (UMI)AAI3476451
035 $a AAI3476451
040 $a UMI $c UMI
100 1 $a Kim, Bo Kyung. $3 1684423
245 1 0 $a New Wine in Old Bottles? The Role of Status and Market Identity in Creating a 'Digital Media' Category.
300 $a 164 p.
500 $a Source: Dissertation Abstracts International, Volume: 72-12, Section: A, page: .
500 $a Adviser: Michael Jensen.
502 $a Thesis (Ph.D.)--University of Michigan, 2011.
520 $a In this dissertation, I examine the role of the status and market identity in the adoption of a discontinuous technology, and theorize how status, market identity, and technology mutually shape each other in the diffusion process. Specifically, I study the effects of status and market identity on adoption timing, form, and performance of the discontinuous technology. Middle-status organizations perceive the new technology as an opportunity for gain, whereas high- and low-status organizations as a threat of loss. Middle-status organizations, therefore, adopt the discontinuous technology first and develop an adoption form that emphasizes the distinct features of the new technology. However, high-status organizations tend to have the best adoption performance by choosing not to be the first to adopt the discontinuous technology (to avoid any uncertainty related to it) and by focusing on aspects similar to the existing technology in implementation.
520 $a I find strong support for my arguments in statistical analyses of the digital media adoption of U.S. daily newspapers from 1993 to 2009. By using the cumulative number of the Pulitzer Prizes as an indicator of status, I found that middle-status newspapers with two Pulitzer Prizes tended to be the first to launch their websites. In addition, newspapers that won four Pulitzer Prizes also had the most interactive websites, which challenges the core notion that newspapers are news producers. High-status newspapers, however, had better print- and online-readership because they were not the first to launch their own websites and developed websites that did not emphasize the distinctive aspect of the new technology, that is, interactivity.
520 $a My dissertation contributes to research in strategy and organizational theory that focuses on the importance of discontinuous technologies and status in markets by examining how status creates structural inertia despite the introduction of a discontinuous technology and by theorizing the conditions under which middle-status actors, a group of organizations traditionally viewed to be the least innovative, can be the most innovative.
590 $a School code: 0127.
650 4 $a Business Administration, Management. $3 626628
650 4 $a Multimedia Communications. $3 1057801
690 $a 0454
690 $a 0558
710 2 $a University of Michigan. $3 777416
773 0 $t Dissertation Abstracts International $g 72-12A.
790 1 0 $a Jensen, Michael, $e advisor
790 $a 0127
791 $a Ph.D.
792 $a 2011
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3476451