東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Mass media, advertising, and reconfi...

Delgado, Sergio.

Linked to FindBook

Google Book

Amazon

博客來

Mass media, advertising, and reconfigurations of sense perception in the Latin American avant-garde.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Mass media, advertising, and reconfigurations of sense perception in the Latin American avant-garde./
Author:	Delgado, Sergio.
Description:	263 p.
Notes:	Source: Dissertation Abstracts International, Volume: 72-02, Section: A, page: 0607.
Contained By:	Dissertation Abstracts International72-02A.
Subject:	Literature, Latin American. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3437790
ISBN:	9781124392929

Mass media, advertising, and reconfigurations of sense perception in the Latin American avant-garde.
Delgado, Sergio.

Mass media, advertising, and reconfigurations of sense perception in the Latin American avant-garde. - 263 p.

Source: Dissertation Abstracts International, Volume: 72-02, Section: A, page: 0607.

Thesis (Ph.D.)--Princeton University, 2010.

The present dissertation is concerned with a set of art and literary practices from the Latin American avant-garde conversant with the technologies, the techniques of display, and the social and symbolic dynamics that vector into and out of advertising. Drawing on a set of paradigmatic avant-garde works from Mexico and Brazil, it posits sense perception and sensory experience as contested grounds within which viewing and reading postures can be steered towards critical consciousness even as they are subjected to coercion and control. These works, by Mexican muralist David Alfaro Siqueiros, Brazilian concrete poets Augusto de Campos, Haroldo de Campos, and Decio Pignatari (collectively known as the Noigandres poets), and Mexican poet and writer Octavio Paz, function and signify under the two-pronged conviction that mass media (film, photography, newspapers, radio, television) and mass culture (mostly advertising and forms of advertising: billboards, logos, slogans, etc.) reconfigure conditions of reading and spectatorship in modern urban environments, and insist that it is the task of the writer and artist to intervene the dynamics under which this reconfiguration takes place. In an effort to understand how this process of reconfiguration occurs, the artists and writers brought together in this dissertation incorporated mass media technologies (the photo and movie camera in Siqueiros' case) and appropriated mass cultural forms of display and communication (newspaper layout, film form, billboards, logotypes, slogans, advertisements and posters) as models for the construction and composition of their own work. Recognizing that the success of advertising lies largely in its appeal to sense perception and intent on reworking this appeal to cultivate critical consciousness of modern, urban conditions of communication and spectatorship, these artists set out to create works that reach out to spectators moving, walking, and driving through large urban spaces, and to readers of newspapers, billboards, posters, logos, and advertisements.

ISBN: 9781124392929Subjects--Topical Terms:

1024734
Literature, Latin American.

Mass media, advertising, and reconfigurations of sense perception in the Latin American avant-garde.
LDR:03044nam 2200313 4500 001 1404870
005 20111201132944.5
008 130515s2010 ||||||||||||||||| ||eng d
020 $a 9781124392929
035 $a (UMI)AAI3437790
035 $a AAI3437790
040 $a UMI $c UMI
100 1 $a Delgado, Sergio. $3 1684213
245 1 0 $a Mass media, advertising, and reconfigurations of sense perception in the Latin American avant-garde.
300 $a 263 p.
500 $a Source: Dissertation Abstracts International, Volume: 72-02, Section: A, page: 0607.
500 $a Adviser: Gabriela Nouzeilles.
502 $a Thesis (Ph.D.)--Princeton University, 2010.
520 $a The present dissertation is concerned with a set of art and literary practices from the Latin American avant-garde conversant with the technologies, the techniques of display, and the social and symbolic dynamics that vector into and out of advertising. Drawing on a set of paradigmatic avant-garde works from Mexico and Brazil, it posits sense perception and sensory experience as contested grounds within which viewing and reading postures can be steered towards critical consciousness even as they are subjected to coercion and control. These works, by Mexican muralist David Alfaro Siqueiros, Brazilian concrete poets Augusto de Campos, Haroldo de Campos, and Decio Pignatari (collectively known as the Noigandres poets), and Mexican poet and writer Octavio Paz, function and signify under the two-pronged conviction that mass media (film, photography, newspapers, radio, television) and mass culture (mostly advertising and forms of advertising: billboards, logos, slogans, etc.) reconfigure conditions of reading and spectatorship in modern urban environments, and insist that it is the task of the writer and artist to intervene the dynamics under which this reconfiguration takes place. In an effort to understand how this process of reconfiguration occurs, the artists and writers brought together in this dissertation incorporated mass media technologies (the photo and movie camera in Siqueiros' case) and appropriated mass cultural forms of display and communication (newspaper layout, film form, billboards, logotypes, slogans, advertisements and posters) as models for the construction and composition of their own work. Recognizing that the success of advertising lies largely in its appeal to sense perception and intent on reworking this appeal to cultivate critical consciousness of modern, urban conditions of communication and spectatorship, these artists set out to create works that reach out to spectators moving, walking, and driving through large urban spaces, and to readers of newspapers, billboards, posters, logos, and advertisements.
590 $a School code: 0181.
650 4 $a Literature, Latin American. $3 1024734
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Art History. $3 635474
650 4 $a Latin American Studies. $3 1669420
650 4 $a Mass Communications. $3 1017395
690 $a 0312
690 $a 0338
690 $a 0377
690 $a 0550
690 $a 0708
710 2 $a Princeton University. $3 645579
773 0 $t Dissertation Abstracts International $g 72-02A.
790 1 0 $a Nouzeilles, Gabriela, $e advisor
790 $a 0181
791 $a Ph.D.
792 $a 2010
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3437790