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Mass media, advertising, and reconfi...

Delgado, Sergio.

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Mass media, advertising, and reconfigurations of sense perception in the Latin American avant-garde.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Mass media, advertising, and reconfigurations of sense perception in the Latin American avant-garde./
作者:	Delgado, Sergio.
面頁冊數:	263 p.
附註:	Source: Dissertation Abstracts International, Volume: 72-02, Section: A, page: 0607.
Contained By:	Dissertation Abstracts International72-02A.
標題:	Literature, Latin American. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3437790
ISBN:	9781124392929

Mass media, advertising, and reconfigurations of sense perception in the Latin American avant-garde.
Delgado, Sergio.

Mass media, advertising, and reconfigurations of sense perception in the Latin American avant-garde. - 263 p.

Source: Dissertation Abstracts International, Volume: 72-02, Section: A, page: 0607.

Thesis (Ph.D.)--Princeton University, 2010.

The present dissertation is concerned with a set of art and literary practices from the Latin American avant-garde conversant with the technologies, the techniques of display, and the social and symbolic dynamics that vector into and out of advertising. Drawing on a set of paradigmatic avant-garde works from Mexico and Brazil, it posits sense perception and sensory experience as contested grounds within which viewing and reading postures can be steered towards critical consciousness even as they are subjected to coercion and control. These works, by Mexican muralist David Alfaro Siqueiros, Brazilian concrete poets Augusto de Campos, Haroldo de Campos, and Decio Pignatari (collectively known as the Noigandres poets), and Mexican poet and writer Octavio Paz, function and signify under the two-pronged conviction that mass media (film, photography, newspapers, radio, television) and mass culture (mostly advertising and forms of advertising: billboards, logos, slogans, etc.) reconfigure conditions of reading and spectatorship in modern urban environments, and insist that it is the task of the writer and artist to intervene the dynamics under which this reconfiguration takes place. In an effort to understand how this process of reconfiguration occurs, the artists and writers brought together in this dissertation incorporated mass media technologies (the photo and movie camera in Siqueiros' case) and appropriated mass cultural forms of display and communication (newspaper layout, film form, billboards, logotypes, slogans, advertisements and posters) as models for the construction and composition of their own work. Recognizing that the success of advertising lies largely in its appeal to sense perception and intent on reworking this appeal to cultivate critical consciousness of modern, urban conditions of communication and spectatorship, these artists set out to create works that reach out to spectators moving, walking, and driving through large urban spaces, and to readers of newspapers, billboards, posters, logos, and advertisements.

ISBN: 9781124392929Subjects--Topical Terms:

1024734
Literature, Latin American.

Mass media, advertising, and reconfigurations of sense perception in the Latin American avant-garde.
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