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From public relations to participati...

Davidson, Michael.

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From public relations to participation: Government web use after Obama and social media.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	From public relations to participation: Government web use after Obama and social media./
作者:	Davidson, Michael.
面頁冊數:	140 p.
附註:	Source: Masters Abstracts International, Volume: 49-05, page: 2956.
Contained By:	Masters Abstracts International49-05.
標題:	Speech Communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1491326
ISBN:	9781124597768

From public relations to participation: Government web use after Obama and social media.
Davidson, Michael.

From public relations to participation: Government web use after Obama and social media. - 140 p.

Source: Masters Abstracts International, Volume: 49-05, page: 2956.

Thesis (M.A.)--Georgetown University, 2011.

The thesis assesses the extent of change to federal agency web management after the influence of social media and the Obama administration's Open Government Initiative. The analysis found only marginal changes to federal agency web management, with some positive signs for a transformed web management culture in the future. While marginal change suggests support for incrementalism, the findings fall in line with e-government scholar Darrell West's notion of gradual change, where small changes are understood to accumulate into major transformations over time. The finding is based on two primary analyses conducted in support of this work. While an online survey of government web management staff (n=299), and a subsequent statistical analysis, revealed high levels of support for using websites and social media to foster more participation and collaboration with the public, on aggregate, the staff did not feel as if those practices were happening in substantive ways in their own agency. The findings from the survey were supported by a content analysis of agency homepages and Facebook pages. In both cases outreach and self-promotional practices mostly dominated web management, even as some agencies moved ahead with incorporating participatory features into their homepage design or extended web management practices to include the use of the social networking site Facebook.

ISBN: 9781124597768Subjects--Topical Terms:

1017408
Speech Communication.

From public relations to participation: Government web use after Obama and social media.
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