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Measuring media literacy among colle...

Burson, Jordana Kathleen.

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Measuring media literacy among collegiate journalism students .

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Measuring media literacy among collegiate journalism students ./
Author:	Burson, Jordana Kathleen.
Description:	106 p.
Notes:	Source: Masters Abstracts International, Volume: 49-01, page: 0019.
Contained By:	Masters Abstracts International49-01.
Subject:	Journalism. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1480972
ISBN:	9781124210568

Measuring media literacy among collegiate journalism students .
Burson, Jordana Kathleen.

Measuring media literacy among collegiate journalism students . - 106 p.

Source: Masters Abstracts International, Volume: 49-01, page: 0019.

Thesis (M.S.)--Oklahoma State University, 2010.

The purpose of this study was to measure and compare media literacy knowledge structure scores and attitudes among collegiate journalism students with those of non-journalism students. The study utilized quantitative data analysis. Data were collected using an online survey as well as convenience sampling methods. The study found that collegiate journalism students scored higher on the media literacy survey than non-journalism students, but that overall media literacy knowledge among the sample was low. Scores and attitudes of journalism students and students in journalism-related majors were also compared. The findings suggest that journalism majors may use the media for more specific purposes than students in other majors. A potential third-person effect was identified among journalism students when comparing scores on the media literacy survey with attitudes about media literacy. Potter's (2004) cognitive theory of media literacy was utilized to provide explanation of the findings.

ISBN: 9781124210568Subjects--Topical Terms:

576107
Journalism.

Measuring media literacy among collegiate journalism students .
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020 $a 9781124210568
035 $a (UMI)AAI1480972
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040 $a UMI $c UMI
100 1 $a Burson, Jordana Kathleen. $3 1681536
245 1 0 $a Measuring media literacy among collegiate journalism students .
300 $a 106 p.
500 $a Source: Masters Abstracts International, Volume: 49-01, page: 0019.
500 $a Adviser: John P. McGuire.
502 $a Thesis (M.S.)--Oklahoma State University, 2010.
520 $a The purpose of this study was to measure and compare media literacy knowledge structure scores and attitudes among collegiate journalism students with those of non-journalism students. The study utilized quantitative data analysis. Data were collected using an online survey as well as convenience sampling methods. The study found that collegiate journalism students scored higher on the media literacy survey than non-journalism students, but that overall media literacy knowledge among the sample was low. Scores and attitudes of journalism students and students in journalism-related majors were also compared. The findings suggest that journalism majors may use the media for more specific purposes than students in other majors. A potential third-person effect was identified among journalism students when comparing scores on the media literacy survey with attitudes about media literacy. Potter's (2004) cognitive theory of media literacy was utilized to provide explanation of the findings.
590 $a School code: 0664.
650 4 $a Journalism. $3 576107
650 4 $a Multimedia Communications. $3 1057801
650 4 $a Mass Communications. $3 1017395
690 $a 0391
690 $a 0558
690 $a 0708
710 2 $a Oklahoma State University. $b Mass Communications. $3 1058111
773 0 $t Masters Abstracts International $g 49-01.
790 1 0 $a McGuire, John P., $e advisor
790 1 0 $a Lewis, Bobbi Kay $e committee member
790 1 0 $a Ketterer, Stanley E. $e committee member
790 $a 0664
791 $a M.S.
792 $a 2010
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1480972