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The Making of a Modern Market: eBay.com.

Kashkooli, Keyvan Alan.

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The Making of a Modern Market: eBay.com.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The Making of a Modern Market: eBay.com./
作者:	Kashkooli, Keyvan Alan.
面頁冊數:	99 p.
附註:	Source: Dissertation Abstracts International, Volume: 72-05, Section: A, page: .
Contained By:	Dissertation Abstracts International72-05A.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3444646
ISBN:	9781124527734

The Making of a Modern Market: eBay.com.
Kashkooli, Keyvan Alan.

The Making of a Modern Market: eBay.com. - 99 p.

Source: Dissertation Abstracts International, Volume: 72-05, Section: A, page: .

Thesis (Ph.D.)--University of California, Berkeley, 2010.

This dissertation explores why and how eBay, an online, person-to-person, marketplace, evolved from a libertarian vision of the perfect market with minimal regulation and oversight into a complex set of governance structures. I use the case of eBay, one of the largest online retail sites in the world, to examine how market entrepreneurs--the market makers and designers within eBay and buyers and sellers on eBay--solve certain problems in the construction of a market. I use a mixed-method approach: I analyze two unique quantitative data sets and over 50 formal, in-depth and informal interviews to show that eBay's success required market makers and designers to address two fundamental problems: the technical problems of reducing risk and uncertainty in one-time exchanges, and mediating competition by managing a complex, diverse, and growing group of sellers and buyers with often incongruent interests. My dissertation explores the construction of alternative forms of governance of online markets; the formation and organization of trade-unions and seller communities and their influence on market rules; and eBay's relation to and involvement in the emerging eCommerce industry.

ISBN: 9781124527734Subjects--Topical Terms:

1017573
Business Administration, Marketing.

The Making of a Modern Market: eBay.com.
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