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Media literacy training's effects on...

Wollslager, M. Eilene.

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Media literacy training's effects on recall: Children's awareness of online advertising on Neopets.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Media literacy training's effects on recall: Children's awareness of online advertising on Neopets./
作者:	Wollslager, M. Eilene.
面頁冊數:	152 p.
附註:	Source: Dissertation Abstracts International, Volume: 71-10, Section: A, page: 3487.
Contained By:	Dissertation Abstracts International71-10A.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3425395
ISBN:	9781124257631

Media literacy training's effects on recall: Children's awareness of online advertising on Neopets.
Wollslager, M. Eilene.

Media literacy training's effects on recall: Children's awareness of online advertising on Neopets. - 152 p.

Source: Dissertation Abstracts International, Volume: 71-10, Section: A, page: 3487.

Thesis (Ph.D.)--Regent University, 2010.

This study examined the relationship between media literacy training and elementary students' (grades 3--4) ability to recognize online advertising in Neopets, a website designed for children. Children could not recognize advergames as advertising at the beginning of the study (0%). Following a brief, 10-minute training session, children's ability to recognize an advergame as a commercial message increased to 30%. No significant digital divide between rural and urban students was found; rural students outperform urban counterparts in the recognition of online advertising.

ISBN: 9781124257631Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Media literacy training's effects on recall: Children's awareness of online advertising on Neopets.
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