東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Media literacy training's effects on...

Wollslager, M. Eilene.

Linked to FindBook

Google Book

Amazon

博客來

Media literacy training's effects on recall: Children's awareness of online advertising on Neopets.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Media literacy training's effects on recall: Children's awareness of online advertising on Neopets./
Author:	Wollslager, M. Eilene.
Description:	152 p.
Notes:	Source: Dissertation Abstracts International, Volume: 71-10, Section: A, page: 3487.
Contained By:	Dissertation Abstracts International71-10A.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3425395
ISBN:	9781124257631

Media literacy training's effects on recall: Children's awareness of online advertising on Neopets.
Wollslager, M. Eilene.

Media literacy training's effects on recall: Children's awareness of online advertising on Neopets. - 152 p.

Source: Dissertation Abstracts International, Volume: 71-10, Section: A, page: 3487.

Thesis (Ph.D.)--Regent University, 2010.

This study examined the relationship between media literacy training and elementary students' (grades 3--4) ability to recognize online advertising in Neopets, a website designed for children. Children could not recognize advergames as advertising at the beginning of the study (0%). Following a brief, 10-minute training session, children's ability to recognize an advergame as a commercial message increased to 30%. No significant digital divide between rural and urban students was found; rural students outperform urban counterparts in the recognition of online advertising.

ISBN: 9781124257631Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Media literacy training's effects on recall: Children's awareness of online advertising on Neopets.
LDR:01608nam 2200313 4500 001 1402269
005 20111028110419.5
008 130515s2010 ||||||||||||||||| ||eng d
020 $a 9781124257631
035 $a (UMI)AAI3425395
035 $a AAI3425395
040 $a UMI $c UMI
100 1 $a Wollslager, M. Eilene. $3 1681435
245 1 0 $a Media literacy training's effects on recall: Children's awareness of online advertising on Neopets.
300 $a 152 p.
500 $a Source: Dissertation Abstracts International, Volume: 71-10, Section: A, page: 3487.
500 $a Adviser: John D. Keeler.
502 $a Thesis (Ph.D.)--Regent University, 2010.
520 $a This study examined the relationship between media literacy training and elementary students' (grades 3--4) ability to recognize online advertising in Neopets, a website designed for children. Children could not recognize advergames as advertising at the beginning of the study (0%). Following a brief, 10-minute training session, children's ability to recognize an advergame as a commercial message increased to 30%. No significant digital divide between rural and urban students was found; rural students outperform urban counterparts in the recognition of online advertising.
520 $a Keywords. media literacy, advergaming, online advertising, Neopets.
590 $a School code: 1058.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Speech Communication. $3 1017408
650 4 $a Web Studies. $3 1026830
650 4 $a Mass Communications. $3 1017395
690 $a 0338
690 $a 0459
690 $a 0646
690 $a 0708
710 2 $a Regent University. $3 1019258
773 0 $t Dissertation Abstracts International $g 71-10A.
790 1 0 $a Keeler, John D., $e advisor
790 $a 1058
791 $a Ph.D.
792 $a 2010
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3425395