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"Just trying to avoid doing it": Exp...

Finestone, Elana.

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"Just trying to avoid doing it": Exploring Gendered Interpretations and Discussions of Sexual Assault Media Campaigns for Men on Campus.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	"Just trying to avoid doing it": Exploring Gendered Interpretations and Discussions of Sexual Assault Media Campaigns for Men on Campus./
作者:	Finestone, Elana.
面頁冊數:	164 p.
附註:	Source: Masters Abstracts International, Volume: 50-01, page: .
Contained By:	Masters Abstracts International50-01.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MR79567
ISBN:	9780494795675

"Just trying to avoid doing it": Exploring Gendered Interpretations and Discussions of Sexual Assault Media Campaigns for Men on Campus.
Finestone, Elana.

"Just trying to avoid doing it": Exploring Gendered Interpretations and Discussions of Sexual Assault Media Campaigns for Men on Campus. - 164 p.

Source: Masters Abstracts International, Volume: 50-01, page: .

Thesis (M.A.)--Carleton University (Canada), 2011.

Intrigued by sexual assault poster campaigns that targeted and exclusively put the responsibility on women to prevent sexual assault crimes committed by men, I decided to write a thesis on sexual assault media campaigns on campus. The goal of my thesis research was to understand why men do not identify with sexual assault prevention campaigns on campus and to determine what form of sexual assault campaign would help to engage men in actively preventing sexual assault.

ISBN: 9780494795675Subjects--Topical Terms:

1017573
Business Administration, Marketing.

"Just trying to avoid doing it": Exploring Gendered Interpretations and Discussions of Sexual Assault Media Campaigns for Men on Campus.
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502 $a Thesis (M.A.)--Carleton University (Canada), 2011.
520 $a Intrigued by sexual assault poster campaigns that targeted and exclusively put the responsibility on women to prevent sexual assault crimes committed by men, I decided to write a thesis on sexual assault media campaigns on campus. The goal of my thesis research was to understand why men do not identify with sexual assault prevention campaigns on campus and to determine what form of sexual assault campaign would help to engage men in actively preventing sexual assault.
520 $a This thesis is grounded in the following theories/concepts: sexual assault, feminist theory, hegemonic masculinities, university communities, and campus public education media campaigns. My methodology was informed by principles from qualitative research as well as writing on feminist research methodologies. Specifically, I conducted five focus groups with 25 male and female first-year university students at Carleton University and analyzed my data using feminist critical discourse analysis and framing analysis.
520 $a My main findings can be summarized in four points. First, the majority of men in all my focus groups felt unaffected by current sexual assault campaigns as a result of feeling blamed and talked down to as potential sexual assault perpetrators. Second, both women and men participated in anti-feminist, victim-blaming, and hegemonic masculinity discourses. Third, in order to be successful, sexual assault public communication campaigns must be accessible and empower men and women to make social change in gendered ways. Fourth, a model for effective poster campaigns requires a positive redefining of masculinity by constructing men as part of the solution to end sexual violence. My findings are potentially of vital interest to administrations and varied student groups at Canadian universities who devote time and energy trying to raise student awareness about sexual assault and, more generally, issues of campus safety.
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