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The fashion product as messaging for...

Chen, Aoshuang.

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The fashion product as messaging for health campaigns.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The fashion product as messaging for health campaigns./
作者:	Chen, Aoshuang.
面頁冊數:	67 p.
附註:	Source: Masters Abstracts International, Volume: 49-06, page: .
Contained By:	Masters Abstracts International49-06.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1494549
ISBN:	9781124695259

The fashion product as messaging for health campaigns.
Chen, Aoshuang.

The fashion product as messaging for health campaigns. - 67 p.

Source: Masters Abstracts International, Volume: 49-06, page: .

Thesis (M.A.)--Wake Forest University, 2011.

The present study sought to explore the effect of health fashion on individual and tried to describe its implication for public health campaign. Data were collected from one-on-one interviews with twelve undergraduate students. To assess their attitude on two skin-cancer T-shirts---one designed by Marc Jacobs and the other is a plain white T-shirt with ribbon on it and reasons why they have such attitude, the interviews were recorded and analyzed. Results showed that participants could generally understand the message on Marc Jacobs' cancer T-shirt, but only three of twelve participants had positive rating on it. For the other skin cancer T-shirt, none of the participants correctly understood what the orange ribbon stands for and none of them had positive attitude on it. However, this study ultimately yielded many implications for future research regarding the health fashion campaigns and products.

ISBN: 9781124695259Subjects--Topical Terms:

1017573
Business Administration, Marketing.

The fashion product as messaging for health campaigns.
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