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An exploratory study looking at the ...

Schaefer, Brett.

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An exploratory study looking at the impact of increased seat license fees for college football tickers on donor motivation.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	An exploratory study looking at the impact of increased seat license fees for college football tickers on donor motivation./
作者:	Schaefer, Brett.
面頁冊數:	44 p.
附註:	Source: Masters Abstracts International, Volume: 49-05, page: .
Contained By:	Masters Abstracts International49-05.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1493347
ISBN:	9781124638492

An exploratory study looking at the impact of increased seat license fees for college football tickers on donor motivation.
Schaefer, Brett.

An exploratory study looking at the impact of increased seat license fees for college football tickers on donor motivation. - 44 p.

Source: Masters Abstracts International, Volume: 49-05, page: .

Thesis (M.Ed.)--University of Arkansas, 2011.

University athletic departments regularly require persons interested in purchasing season tickets to the department's home sporting events to make minimum contributions to the department's foundation or scholarship fund. This practice, frequently referred to as a seat license, is essentially a two-part tariff, meaning individuals make two payments for one item, a seat to a game. Coughlin and Erekson (1984, p. 183) suggested rather than charging more for a ticket by incorporating the contribution in the final ticket price, schools use two-part tariffs because "contributions are tax deductible, while the purchase of tickets is not."

ISBN: 9781124638492Subjects--Topical Terms:

1017573
Business Administration, Marketing.

An exploratory study looking at the impact of increased seat license fees for college football tickers on donor motivation.
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245 1 3 $a An exploratory study looking at the impact of increased seat license fees for college football tickers on donor motivation.
300 $a 44 p.
500 $a Source: Masters Abstracts International, Volume: 49-05, page: .
500 $a Adviser: Steve W. Dittmore.
502 $a Thesis (M.Ed.)--University of Arkansas, 2011.
520 $a University athletic departments regularly require persons interested in purchasing season tickets to the department's home sporting events to make minimum contributions to the department's foundation or scholarship fund. This practice, frequently referred to as a seat license, is essentially a two-part tariff, meaning individuals make two payments for one item, a seat to a game. Coughlin and Erekson (1984, p. 183) suggested rather than charging more for a ticket by incorporating the contribution in the final ticket price, schools use two-part tariffs because "contributions are tax deductible, while the purchase of tickets is not."
520 $a Previous research on donor motivation in intercollegiate athletics has identified a number of factors for athletic giving, many of them success related. Mahony, Gladden, and Funk (2003) developed the Donor Motivation Scale (DMS) which included eight motivational factors, four of which were success related. Gladden, Mahony and Apostolopolou (2005) used a mixed methods approach of the DMS and open-ended questions to further narrow donor motives. They found "support and improve the athletic program" and "ticket-oriented benefits" to be the top two motivational factors.
520 $a Given that ticket-oriented benefits, such as priority seating, were found to be a top motivation for donors, the present study sought to further examine the role of "ticket-oriented benefits" in donor motivation. Specifically, the study sought to answer what impact a mandatory increase in the minimum amount of athletic giving has on overall donor motivation.
520 $a This exploratory study used the 31-item DMS as developed by Mahony et al. (2003) since it was found previously to be a reliable and valid measure of donor motivations. At the suggestion of Mahony et al. (2003) and Shapiro and Drayer (2009), two single item measures for donor benefits (priority seating) were used in the analysis. The present study included additional items related to the increased minimum contribution.
520 $a Subjects for the study were athletic donors at a Division I BCS school which had recently announced a mandatory increase in the minimum athletic foundation contribution necessary to receive ticket-oriented benefits, effective with the next football season. ANCOVAs were run using university affiliation (e.g., alumni, fan), years as a donor, and other demographic characteristics as independent variables. The composite score from the additional items related to the increased contribution was entered as a control variable. Preliminary results from this exploratory study will be presented.
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