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The development of a business plan f...
~
Natzel, Robert J.
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The development of a business plan for an e-commerce website operating in the health, fitness, and sport industry.
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
The development of a business plan for an e-commerce website operating in the health, fitness, and sport industry./
作者:
Natzel, Robert J.
面頁冊數:
66 p.
附註:
Source: Masters Abstracts International, Volume: 49-05, page: .
Contained By:
Masters Abstracts International49-05.
標題:
Business Administration, Sports Management. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1493044
ISBN:
9781124614670
The development of a business plan for an e-commerce website operating in the health, fitness, and sport industry.
Natzel, Robert J.
The development of a business plan for an e-commerce website operating in the health, fitness, and sport industry.
- 66 p.
Source: Masters Abstracts International, Volume: 49-05, page: .
Thesis (M.S.)--California State University, Long Beach, 2010.
The purpose of this project was to create a business plan to gain and demonstrate an understanding of key business fundamentals necessary for securing financing to develop an e-commerce website conducting business as an internet component to a company operating in the Health, Fitness, and Sport Industry.
ISBN: 9781124614670Subjects--Topical Terms:
1669318
Business Administration, Sports Management.
The development of a business plan for an e-commerce website operating in the health, fitness, and sport industry.
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Source: Masters Abstracts International, Volume: 49-05, page: .
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Adviser: Jan Schroeder.
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To prove whether or not the author was successful, the plan was submitted to an investor as the final step for the completion of the project. The outcome resulted in both success and failure.
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There were concerns regarding the plans descriptions and strategy for e-commerce. The issues concerning the business plan illustrated failure to demonstrate an understanding of key business fundamentals necessary for securing financing for the development of an e-commerce website. However, as a result of failure, a better understanding of key business fundamentals was successfully gained. Further understanding of key business concepts will lead to a revised document.
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