東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Mentoring Experiences Among Female P...

Gaggioli, Sabina.

Linked to FindBook

Google Book

Amazon

博客來

Mentoring Experiences Among Female Public Relations Entrepreneurs: A Qualitative Investigation.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Mentoring Experiences Among Female Public Relations Entrepreneurs: A Qualitative Investigation./
Author:	Gaggioli, Sabina.
Description:	79 p.
Notes:	Source: Masters Abstracts International, Volume: 49-05, page: .
Contained By:	Masters Abstracts International49-05.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1490748
ISBN:	9781124562506

Mentoring Experiences Among Female Public Relations Entrepreneurs: A Qualitative Investigation.
Gaggioli, Sabina.

Mentoring Experiences Among Female Public Relations Entrepreneurs: A Qualitative Investigation. - 79 p.

Source: Masters Abstracts International, Volume: 49-05, page: .

Thesis (M.A.)--University of South Florida, 2011.

This phenomenological study expands from current mentoring literature within the mass communication field in understanding how mentoring can contribute to the successful careers of public relations entrepreneurial women. While many scholars indicate that mentoring is effective for women, the present study describes how mentoring has affected the women participants' public relations careers and personal lives. In-depth interviews focused on following five research questions: What have been the key contributing factors in the success of public relations women entrepreneurs? How has mentoring helped the women participants achieve their goals in a public relations career and in starting their own company? Which mentoring strategy (formal or informal) is perceived as being most effective? Do women benefit more from having a women mentor versus male? What motivating reasons attributed the public relations women participants to undertake their own business? The qualitative interview data generated six common themes which are: (1) networking, mentoring, building key relationships and a strong work ethic as being key to their success, (2) career mentoring from university faculty members and/or Public Relations Student Society of America (PRSSA) as an integral part in the commencement of their public relations careers, (3) mentoring affirmed their self-worth, (4) informal mentoring being perceived as more beneficial due to the long lasting relationship that follows, (5) male mentors being as effective as female mentors relative to career issues, although women provide both career and psychological mentoring, and (6) mentoring, lack of employment opportunities, and a better work-life balance being the three main key contributing factors in women professionals starting their own public relations company.

ISBN: 9781124562506Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Mentoring Experiences Among Female Public Relations Entrepreneurs: A Qualitative Investigation.
LDR:02876nam 2200337 4500 001 1401388
005 20111017083936.5
008 130515s2011 ||||||||||||||||| ||eng d
020 $a 9781124562506
035 $a (UMI)AAI1490748
035 $a AAI1490748
040 $a UMI $c UMI
100 1 $a Gaggioli, Sabina. $3 1680515
245 1 0 $a Mentoring Experiences Among Female Public Relations Entrepreneurs: A Qualitative Investigation.
300 $a 79 p.
500 $a Source: Masters Abstracts International, Volume: 49-05, page: .
500 $a Adviser: Kenneth C. Killebrew.
502 $a Thesis (M.A.)--University of South Florida, 2011.
520 $a This phenomenological study expands from current mentoring literature within the mass communication field in understanding how mentoring can contribute to the successful careers of public relations entrepreneurial women. While many scholars indicate that mentoring is effective for women, the present study describes how mentoring has affected the women participants' public relations careers and personal lives. In-depth interviews focused on following five research questions: What have been the key contributing factors in the success of public relations women entrepreneurs? How has mentoring helped the women participants achieve their goals in a public relations career and in starting their own company? Which mentoring strategy (formal or informal) is perceived as being most effective? Do women benefit more from having a women mentor versus male? What motivating reasons attributed the public relations women participants to undertake their own business? The qualitative interview data generated six common themes which are: (1) networking, mentoring, building key relationships and a strong work ethic as being key to their success, (2) career mentoring from university faculty members and/or Public Relations Student Society of America (PRSSA) as an integral part in the commencement of their public relations careers, (3) mentoring affirmed their self-worth, (4) informal mentoring being perceived as more beneficial due to the long lasting relationship that follows, (5) male mentors being as effective as female mentors relative to career issues, although women provide both career and psychological mentoring, and (6) mentoring, lack of employment opportunities, and a better work-life balance being the three main key contributing factors in women professionals starting their own public relations company.
590 $a School code: 0206.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Business Administration, Entrepreneurship. $3 1026793
650 4 $a Women's Studies. $3 1017481
650 4 $a Speech Communication. $3 1017408
650 4 $a Mass Communications. $3 1017395
690 $a 0338
690 $a 0429
690 $a 0453
690 $a 0459
690 $a 0708
710 2 $a University of South Florida. $b Mass Communications. $3 1680516
773 0 $t Masters Abstracts International $g 49-05.
790 1 0 $a Killebrew, Kenneth C., $e advisor
790 1 0 $a Werder, Kelly P. $e committee member
790 1 0 $a Burns, Kelli $e committee member
790 $a 0206
791 $a M.A.
792 $a 2011
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1490748