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Website management: A course of stud...

Perry, Christine Clark.

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Website management: A course of study for strategic communication students.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Website management: A course of study for strategic communication students./
作者:	Perry, Christine Clark.
面頁冊數:	192 p.
附註:	Source: Masters Abstracts International, Volume: 49-01, page: 0026.
Contained By:	Masters Abstracts International49-01.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1480074
ISBN:	9781124170688

Website management: A course of study for strategic communication students.
Perry, Christine Clark.

Website management: A course of study for strategic communication students. - 192 p.

Source: Masters Abstracts International, Volume: 49-01, page: 0026.

Thesis (M.A.)--The University of North Carolina at Chapel Hill, 2010.

Strategic communicators are increasingly called upon to evaluate, maintain, and improve websites. Yet, journalism and mass communication schools are not adequately preparing students to assume the role of website manager. This thesis presents evidence of the need for a website management course and offers a solution for professional graduate and upper-level undergraduate students studying public relations, advertising, or marketing.

ISBN: 9781124170688Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Website management: A course of study for strategic communication students.
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