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Emotional Design for Hotel Stay Expe...
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Lo, Kathy Pui Ying.
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Emotional Design for Hotel Stay Experiences: Research on Guest Emotions and Design Opportunities.
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Emotional Design for Hotel Stay Experiences: Research on Guest Emotions and Design Opportunities./
作者:
Lo, Kathy Pui Ying.
面頁冊數:
307 p.
附註:
Source: Dissertation Abstracts International, Volume: 72-03, Section: A, page: 0773.
Contained By:
Dissertation Abstracts International72-03A.
標題:
Business Administration, Marketing. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3441012
ISBN:
9781124431949
Emotional Design for Hotel Stay Experiences: Research on Guest Emotions and Design Opportunities.
Lo, Kathy Pui Ying.
Emotional Design for Hotel Stay Experiences: Research on Guest Emotions and Design Opportunities.
- 307 p.
Source: Dissertation Abstracts International, Volume: 72-03, Section: A, page: 0773.
Thesis (Ph.D.)--Hong Kong Polytechnic University (Hong Kong), 2010.
Situated in the context of experience design and emotion-oriented design, this qualitative design research uses photo elicitation and in-depth interviews as key methods in studying hotel guests' emotions for insights on design opportunities that will enhance hotel stay experiences. Female business travelers are chosen as the research targets because they are a rapidly growing but under-studied traveler segment.
ISBN: 9781124431949Subjects--Topical Terms:
1017573
Business Administration, Marketing.
Emotional Design for Hotel Stay Experiences: Research on Guest Emotions and Design Opportunities.
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Thesis (Ph.D.)--Hong Kong Polytechnic University (Hong Kong), 2010.
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Situated in the context of experience design and emotion-oriented design, this qualitative design research uses photo elicitation and in-depth interviews as key methods in studying hotel guests' emotions for insights on design opportunities that will enhance hotel stay experiences. Female business travelers are chosen as the research targets because they are a rapidly growing but under-studied traveler segment.
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In the photo elicitation study, research participants took photos during hotel stays to show things, places and events in hotels that evoked their emotions. A follow-up interview with each participant was carried out using the collected photos to elicit the participant's narratives and comments about emotions experienced during her hotel stay. In the in-depth interview study, one-on-one, semi-structured interviews with female business travelers were conducted to understand past experiences and expectations regarding three broad topics related to hotel stays: pleasant experiences, unpleasant experiences, and anticipated experiences. Data were analyzed with multiple approaches for design-relevant insights, including the use of an analytical template based on appraisal theory in psychology, enumerative analysis, thematic analysis, coding, and memoing.
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Apart from identifying common hotel-evoked emotions and their triggers, the findings indicate that small details often elicit guest emotions and make the guest experience different. Female business travelers are most concerned about care expressed by hotels. The other major concerns are practicality, relaxation, exploration, safety, and aesthetics. Details are elaborated through example cases of emotions and supplemented by photos and quotations. These are followed by a discussion of the key characteristics of female business travelers' pleasant, unpleasant, and anticipated hotel stay experiences.
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A model is proposed to clarify the relationships between hotel offerings, design emphases, guest emotions and guest perception. Relational messages in design are highlighted as part of the key factors that influence hotel stay experiences. Also, design opportunities regarding enhancement of female business travelers' hotel stay experiences are suggested in four main aspects: conveying care through thoughtful details, matching with female business travelers' concerns, integrating functional, sensorial, and meaning-oriented enhancements, and offering explorative features. Two series of optimal hotel stay scenarios are presented in the form of guest journeys during female business travelers' hotel stays.
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