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Evaluating trademark design.

Spencer, Katherine L.

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Evaluating trademark design.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Evaluating trademark design./
作者:	Spencer, Katherine L.
面頁冊數:	114 p.
附註:	Source: Masters Abstracts International, Volume: 49-06, page: .
Contained By:	Masters Abstracts International49-06.
標題:	Design and Decorative Arts. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1495120
ISBN:	9781124714714

Evaluating trademark design.
Spencer, Katherine L.

Evaluating trademark design. - 114 p.

Source: Masters Abstracts International, Volume: 49-06, page: .

Thesis (M.S.)--San Jose State University, 2011.

Trademarks serve as visual representations of a company's name, product, or values. This research sought to determine the effect of the application of human factors principles and graphic design principles on trademark design. A computerized questionnaire was employed to investigate the emotional impact, comprehension, and recall of trademarks based on their type (typographic elements or graphic elements), their subject-content compatibility, and their adherence to human factors and graphic design principles. Trademark type had a significant effect on comprehension of trademarks but no significant effect on emotional impact or recall. Trademarks with high subject-content compatibility and trademarks that use visual metaphor resulted in significantly higher comprehension (as measured by ability to match trademark to company description), indicating that the graphic design community may want to consider utilizing graphics with high subject-content compatibility or visual metaphor if comprehension is determined to be an important focus during the trademark design process.

ISBN: 9781124714714Subjects--Topical Terms:

1024640
Design and Decorative Arts.

Evaluating trademark design.
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