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Translational products: The affectiv...

Richman, Joshua M.

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Translational products: The affective responses to changing physicality.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Translational products: The affective responses to changing physicality./
作者:	Richman, Joshua M.
面頁冊數:	214 p.
附註:	Source: Masters Abstracts International, Volume: 48-05, page: 2551.
Contained By:	Masters Abstracts International48-05.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1484911
ISBN:	9781124026671

Translational products: The affective responses to changing physicality.
Richman, Joshua M.

Translational products: The affective responses to changing physicality. - 214 p.

Source: Masters Abstracts International, Volume: 48-05, page: 2551.

Thesis (M.S.D.)--Arizona State University, 2010.

This study examined the affective responses to changing physicality. Many products serve the same purpose to the user but exist in physical and in nonphysical versions. A nonphysical product is information or an action (service). The author has termed this kind of product that exists in physical and nonphysical versions as translational products. The questions posed in this study are: What perceived and actual product attributes and affordances are gained and what are lost as understood by the user when using either version or both? What are the design and market implications? The literature review provided an understanding and a vocabulary from which to begin. The understanding of product ownership and user satisfaction has been based mostly on physical products, but with evolving technology where more services and products are non-physically based, a further understanding is required. Using the grounded theory approach, the author surveyed, observed, and interviewed participants that had experience with various translational products to quantify and qualify the tendencies of user perceptions. The attributes considered in this study fall under the general terms of meaning and usability, more specifically sacrifice, preservation, emotional signifier/personal, social, multimodal interaction, convenience, permanence, and safety/comfort/control. The results of this study indicated that whether perceived or experienced, the participants found a difference between physical and nonphysical versions of the same product. Useful to the design process, tendencies and discrepancies about the perceived attributes of translational products were discovered. In addition, this study provides a method to identify design opportunities for physical and nonphysical products to function symbiotically.

ISBN: 9781124026671Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Translational products: The affective responses to changing physicality.
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