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An integrative value-based consumer ...

Sun, Bongran (Lucia).

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An integrative value-based consumer behavior model in the restaurant industry: Aspects of regulatory focus theory and cognitive appraisal theory.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	An integrative value-based consumer behavior model in the restaurant industry: Aspects of regulatory focus theory and cognitive appraisal theory./
作者:	Sun, Bongran (Lucia).
面頁冊數:	154 p.
附註:	Source: Dissertation Abstracts International, Volume: 72-09, Section: A, page: .
Contained By:	Dissertation Abstracts International72-09A.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3459958
ISBN:	9781124711034

An integrative value-based consumer behavior model in the restaurant industry: Aspects of regulatory focus theory and cognitive appraisal theory.
Sun, Bongran (Lucia).

An integrative value-based consumer behavior model in the restaurant industry: Aspects of regulatory focus theory and cognitive appraisal theory. - 154 p.

Source: Dissertation Abstracts International, Volume: 72-09, Section: A, page: .

Thesis (Ph.D.)--Oklahoma State University, 2011.

The topic of this study was service value in the restaurant industry. The study made an attempt to explain service value based on two relevant theories, regulatory focus theory and cognitive appraisal theory. The purpose of the study was (1) to investigate the differences between the multiplicative and the additive multi dimensional service value models, (2) to examine the differences between the Mehrabian-Russell and the cognitive appraisal paradigms for consumer emotions, and (3) to explore the effect of regulatory focus on service value. Data were collected from US consumers from across the country by using a web-based email survey. SPSS and Lisrel 8.80 were used for data analysis.

ISBN: 9781124711034Subjects--Topical Terms:

1017573
Business Administration, Marketing.

An integrative value-based consumer behavior model in the restaurant industry: Aspects of regulatory focus theory and cognitive appraisal theory.
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245 1 3 $a An integrative value-based consumer behavior model in the restaurant industry: Aspects of regulatory focus theory and cognitive appraisal theory.
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500 $a Source: Dissertation Abstracts International, Volume: 72-09, Section: A, page: .
500 $a Adviser: Hailin Qu.
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520 $a The topic of this study was service value in the restaurant industry. The study made an attempt to explain service value based on two relevant theories, regulatory focus theory and cognitive appraisal theory. The purpose of the study was (1) to investigate the differences between the multiplicative and the additive multi dimensional service value models, (2) to examine the differences between the Mehrabian-Russell and the cognitive appraisal paradigms for consumer emotions, and (3) to explore the effect of regulatory focus on service value. Data were collected from US consumers from across the country by using a web-based email survey. SPSS and Lisrel 8.80 were used for data analysis.
520 $a The findings of this study indicated that behavioral intention of the consumer in the restaurant industry can be predicted more clearly when two dimensions of service value (hedonic and utilitarian) are added in the decision making model. Further, this study provided empirical evidence that the two service value dimensions are significant cognitive appraisal elements from which positive emotions are elicited. Regarding regulatory focus, only promotion-focus affected sacrifice and service quality. This study implied that positive emotion is a critical antecedent to explain consumer behavior intention.
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