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Seeing Isn't Always Believing: Effec...

Loveland, Katherine.

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Seeing Isn't Always Believing: Effects of Self-Awareness on Defensive Processing in Response to a Personally Relevant Health Message.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Seeing Isn't Always Believing: Effects of Self-Awareness on Defensive Processing in Response to a Personally Relevant Health Message./
作者:	Loveland, Katherine.
面頁冊數:	78 p.
附註:	Source: Dissertation Abstracts International, Volume: 72-07, Section: A, page: .
Contained By:	Dissertation Abstracts International72-07A.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3453074
ISBN:	9781124609362

Seeing Isn't Always Believing: Effects of Self-Awareness on Defensive Processing in Response to a Personally Relevant Health Message.
Loveland, Katherine.

Seeing Isn't Always Believing: Effects of Self-Awareness on Defensive Processing in Response to a Personally Relevant Health Message. - 78 p.

Source: Dissertation Abstracts International, Volume: 72-07, Section: A, page: .

Thesis (Ph.D.)--Arizona State University, 2011.

This research examines the effects of using similar vs. dissimilar models in health messages on message compliance. I find that level of self-awareness moderates the effect of model similarity on message compliance. Across three studies, I demonstrate that when self-awareness is high, a health message that contains a similar model leads to higher compliance than the same message containing a dissimilar model. On the other hand, when self-awareness is low, a health message that contains a similar model leads to lower message compliance than the same message containing a dissimilar model. Additionally, I demonstrate that the increased compliance observed when self-awareness is high and a similar model is used is associated with self-enhancing behavior and increased engagement with the ad, while the decreased compliance observed when self-awareness is low and a similar model is used is associated with disregarding the ad.

ISBN: 9781124609362Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Seeing Isn't Always Believing: Effects of Self-Awareness on Defensive Processing in Response to a Personally Relevant Health Message.
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500 $a Adviser: Naomi Mandel.
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