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Seeing Isn't Always Believing: Effec...

Loveland, Katherine.

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Seeing Isn't Always Believing: Effects of Self-Awareness on Defensive Processing in Response to a Personally Relevant Health Message.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Seeing Isn't Always Believing: Effects of Self-Awareness on Defensive Processing in Response to a Personally Relevant Health Message./
Author:	Loveland, Katherine.
Description:	78 p.
Notes:	Source: Dissertation Abstracts International, Volume: 72-07, Section: A, page: .
Contained By:	Dissertation Abstracts International72-07A.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3453074
ISBN:	9781124609362

Seeing Isn't Always Believing: Effects of Self-Awareness on Defensive Processing in Response to a Personally Relevant Health Message.
Loveland, Katherine.

Seeing Isn't Always Believing: Effects of Self-Awareness on Defensive Processing in Response to a Personally Relevant Health Message. - 78 p.

Source: Dissertation Abstracts International, Volume: 72-07, Section: A, page: .

Thesis (Ph.D.)--Arizona State University, 2011.

This research examines the effects of using similar vs. dissimilar models in health messages on message compliance. I find that level of self-awareness moderates the effect of model similarity on message compliance. Across three studies, I demonstrate that when self-awareness is high, a health message that contains a similar model leads to higher compliance than the same message containing a dissimilar model. On the other hand, when self-awareness is low, a health message that contains a similar model leads to lower message compliance than the same message containing a dissimilar model. Additionally, I demonstrate that the increased compliance observed when self-awareness is high and a similar model is used is associated with self-enhancing behavior and increased engagement with the ad, while the decreased compliance observed when self-awareness is low and a similar model is used is associated with disregarding the ad.

ISBN: 9781124609362Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Seeing Isn't Always Believing: Effects of Self-Awareness on Defensive Processing in Response to a Personally Relevant Health Message.
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100 1 $a Loveland, Katherine. $3 1679661
245 1 0 $a Seeing Isn't Always Believing: Effects of Self-Awareness on Defensive Processing in Response to a Personally Relevant Health Message.
300 $a 78 p.
500 $a Source: Dissertation Abstracts International, Volume: 72-07, Section: A, page: .
500 $a Adviser: Naomi Mandel.
502 $a Thesis (Ph.D.)--Arizona State University, 2011.
520 $a This research examines the effects of using similar vs. dissimilar models in health messages on message compliance. I find that level of self-awareness moderates the effect of model similarity on message compliance. Across three studies, I demonstrate that when self-awareness is high, a health message that contains a similar model leads to higher compliance than the same message containing a dissimilar model. On the other hand, when self-awareness is low, a health message that contains a similar model leads to lower message compliance than the same message containing a dissimilar model. Additionally, I demonstrate that the increased compliance observed when self-awareness is high and a similar model is used is associated with self-enhancing behavior and increased engagement with the ad, while the decreased compliance observed when self-awareness is low and a similar model is used is associated with disregarding the ad.
590 $a School code: 0010.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Psychology, Experimental. $3 517106
650 4 $a Sociology, Public and Social Welfare. $3 1017909
650 4 $a Education, Health. $3 1017668
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690 $a 0623
690 $a 0630
690 $a 0680
710 2 $a Arizona State University. $b Business Administration. $3 1679662
773 0 $t Dissertation Abstracts International $g 72-07A.
790 1 0 $a Mandel, Naomi, $e advisor
790 1 0 $a Miller, Elizabeth G. $e committee member
790 1 0 $a Morales, Andrea C. $e committee member
790 1 0 $a Smeesters, Dirk $e committee member
790 $a 0010
791 $a Ph.D.
792 $a 2011
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3453074