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The relationship between the online ...

Cozart, Emily Smyth.

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The relationship between the online secondary ticket market and college athletics.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The relationship between the online secondary ticket market and college athletics./
作者:	Cozart, Emily Smyth.
面頁冊數:	106 p.
附註:	Source: Masters Abstracts International, Volume: 49-02, page: 0854.
Contained By:	Masters Abstracts International49-02.
標題:	Business Administration, Sports Management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1483161
ISBN:	9781124349435

The relationship between the online secondary ticket market and college athletics.
Cozart, Emily Smyth.

The relationship between the online secondary ticket market and college athletics. - 106 p.

Source: Masters Abstracts International, Volume: 49-02, page: 0854.

Thesis (M.A.)--The University of North Carolina at Chapel Hill, 2010.

This study examined the relationship between the online secondary ticket market and college athletic departments. A survey was emailed to the highest-ranking ticket office official at National Collegiate Athletic Association member institutions that are categorized as Football Bowl Subdivision. The survey collected data on the existence of a formal contract between the athletic department and an online secondary ticket company; ticket office officials' opinions regarding the online secondary ticket company; and measured levels of agreement that certain factors had on the existence or non-existence of a formal contract between the athletic department and an online secondary ticket company.

ISBN: 9781124349435Subjects--Topical Terms:

1669318
Business Administration, Sports Management.

The relationship between the online secondary ticket market and college athletics.
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520 $a This study examined the relationship between the online secondary ticket market and college athletic departments. A survey was emailed to the highest-ranking ticket office official at National Collegiate Athletic Association member institutions that are categorized as Football Bowl Subdivision. The survey collected data on the existence of a formal contract between the athletic department and an online secondary ticket company; ticket office officials' opinions regarding the online secondary ticket company; and measured levels of agreement that certain factors had on the existence or non-existence of a formal contract between the athletic department and an online secondary ticket company.
520 $a Descriptive statistics were run on the collected data, and chi-square tests were run to determine if there were significant (p<0.05) relationships between athletic departments and the online secondary ticket market. Descriptive statistics and chi-square results were analyzed and discussed.
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