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A study of the fan motives for the v...

Gargone, David.

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A study of the fan motives for the varying levels of team identity and team loyalty of fans from selected Facebook college football team fan pages.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	A study of the fan motives for the varying levels of team identity and team loyalty of fans from selected Facebook college football team fan pages./
作者:	Gargone, David.
面頁冊數:	129 p.
附註:	Source: Dissertation Abstracts International, Volume: 72-03, Section: A, page: 1012.
Contained By:	Dissertation Abstracts International72-03A.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3441955
ISBN:	9781124453217

A study of the fan motives for the varying levels of team identity and team loyalty of fans from selected Facebook college football team fan pages.
Gargone, David.

A study of the fan motives for the varying levels of team identity and team loyalty of fans from selected Facebook college football team fan pages. - 129 p.

Source: Dissertation Abstracts International, Volume: 72-03, Section: A, page: 1012.

Thesis (Ed.D.)--United States Sports Academy, 2011.

Fan motives are factors that influence an individual's decision of whether he or she should attend a sporting event. These psychological factors influence sport consumption on an amateur and professional level. This study identified which motives influence college football fans in general and more specifically how these fan motives vary in relation to differing levels of team identity and team loyalty. Participants' team and conference affiliations were also examined. The fan motives with the highest mean scores for college football fans were Excitement (M = 5.87, SD = 1.30), Drama (M = 5.87, SD = 1.28), Sport Knowledge (M = 5.54, SD = 1.55), and Interest in Team (M = 5.54, SD = 1.55). The Interest in Players (M = 3.19, SD = 1.68), Bonding with Family (M = 4.44, SD = 1.77), Interest in Sport (M = 4.47, SD = 1.84), and Escape (M = 4.47, SD = 1.65) fan motives were the lowest ranked fan motives. MANOVA tests revealed that a participant's level of team identity and team loyalty had a statistically significant multivariate impact on fan motives at the p<.001 level. The findings also indicate that fan motives vary for individuals with different team and conference affiliations. Fan motives also fluctuated based on different demographic variables.

ISBN: 9781124453217Subjects--Topical Terms:

1017573
Business Administration, Marketing.

A study of the fan motives for the varying levels of team identity and team loyalty of fans from selected Facebook college football team fan pages.
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