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Public relations in Japan: The analy...

Yamamura, Koichi.

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Public relations in Japan: The analysis of the influence of culture and political economy on corporate communication during mergers and acquisition cases.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Public relations in Japan: The analysis of the influence of culture and political economy on corporate communication during mergers and acquisition cases./
作者:	Yamamura, Koichi.
面頁冊數:	553 p.
附註:	Source: Dissertation Abstracts International, Volume: 71-10, Section: A, page: 3474.
Contained By:	Dissertation Abstracts International71-10A.
標題:	Asian Studies. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3424790
ISBN:	9781124239675

Public relations in Japan: The analysis of the influence of culture and political economy on corporate communication during mergers and acquisition cases.
Yamamura, Koichi.

Public relations in Japan: The analysis of the influence of culture and political economy on corporate communication during mergers and acquisition cases. - 553 p.

Source: Dissertation Abstracts International, Volume: 71-10, Section: A, page: 3474.

Thesis (Ph.D.)--University of Miami, 2010.

This study seeks to understand the scope and types of public relations practices in Japan, how public relations practices of Japanese and foreign companies differ, how media respond differently to the public relations activities of Japanese and foreign companies, and how "foreignness" affects public relations activities of multinational enterprises in Japan. The sole academic journal in the field of public relations in Japan and the single commercially published public relations industry magazine were submitted to an empirical content analysis. Additionally, three cases of contest for corporate control, two of which were between an American activist fund and a Japanese company, and one between a Japanese investment fund and a Japanese company, were analyzed using a case study approach. Press releases and newspaper articles about these cases were also content analyzed. The results show that among public relations activities, crisis category appeared the most frequently in the public relations industry journal and corporate communication category appeared the most frequently in the public relations academic journal. The analysis of the cases shows that the American fund at first faced problems communicating with its stakeholders but improved its communication activities in subsequent years with better results. The content analysis of the press releases shows that American fund uses more quotes and persuasive messages in the press releases and Japanese newspapers do not treat domestic and foreign entities differently. The overall results confirm the importance of culture in public relations practices.

ISBN: 9781124239675Subjects--Topical Terms:

1669375
Asian Studies.

Public relations in Japan: The analysis of the influence of culture and political economy on corporate communication during mergers and acquisition cases.
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