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Fashion Design and Art Collaboration...

Bai, Yuli.

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Fashion Design and Art Collaborations: An Investigation of the Collaborations Between Fashion Designers/Brands and Artists.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Fashion Design and Art Collaborations: An Investigation of the Collaborations Between Fashion Designers/Brands and Artists./
作者:	Bai, Yuli.
面頁冊數:	438 p.
附註:	Source: Dissertation Abstracts International, Volume: 72-03, Section: A, page: .
Contained By:	Dissertation Abstracts International72-03A.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3441011
ISBN:	9781124431932

Fashion Design and Art Collaborations: An Investigation of the Collaborations Between Fashion Designers/Brands and Artists.
Bai, Yuli.

Fashion Design and Art Collaborations: An Investigation of the Collaborations Between Fashion Designers/Brands and Artists. - 438 p.

Source: Dissertation Abstracts International, Volume: 72-03, Section: A, page: .

Thesis (Ph.D.)--Hong Kong Polytechnic University (Hong Kong), 2010.

In recent years, there has been a significant emergence of fashion and art collaborations (FAC). While these collaborations pose strategic importance and feature a distinction from historic collaborations current literature indicates a gap in terms of such partnerships. This research aims to explore the rationale of the contemporary collaboration between fashion design and art from perspectives of the marketers, the designers and the consumers; generate managerial insights on the implementation of FAC for fashion designers/brands who intend to be involved in such collaborative arrangements; and make specific recommendations to Mainland China marketers.

ISBN: 9781124431932Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Fashion Design and Art Collaborations: An Investigation of the Collaborations Between Fashion Designers/Brands and Artists.
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500 $a Source: Dissertation Abstracts International, Volume: 72-03, Section: A, page: .
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502 $a Thesis (Ph.D.)--Hong Kong Polytechnic University (Hong Kong), 2010.
520 $a In recent years, there has been a significant emergence of fashion and art collaborations (FAC). While these collaborations pose strategic importance and feature a distinction from historic collaborations current literature indicates a gap in terms of such partnerships. This research aims to explore the rationale of the contemporary collaboration between fashion design and art from perspectives of the marketers, the designers and the consumers; generate managerial insights on the implementation of FAC for fashion designers/brands who intend to be involved in such collaborative arrangements; and make specific recommendations to Mainland China marketers.
520 $a With an integration of qualitative and quantitative methods using archival analysis, case studies and survey research (including interview and questionnaire surveys), a series of important findings were identified. 1) In general, FAC exhibits a flat structure; there are two major players: high fashion (20 per cent) and youth brands including streetwear (over 23 per cent), sportswear (over 23 per cent), and denim (8 per cent); according to the figures, youth brands play a dominant role in contemporary FAC trend; young stylesetters are this special offers' target consumer; pop-art relevance is the favored art styles and street art tends to have a higher acceptance in sportswear world compared with other fashion fields. 2) On the brand's side, authenticity, innovation and individuality are FAC practitioners' popular value system. Regarding operation features, the criteria of artist selection, time frames, release scale and price setting were identified. The main role of FAC lies in its promotional function. 3) From the consumers' perspective, scope of FAC dissemination, and consumption pattern including consumers' concerns on the aspects of brands, artists, art, their knowledge and perception on FAC, and gender difference, were identified. These findings provide valuable insights for academic practitioners and marketers into collaboration between fashion brands/and designers and artist in fashion retail market. Moreover, based on these findings, a FAC theory was developed to explain the FAC phenomenon including its motivation, features and significance for brands and consumers.
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