東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Retail advertising of healthy food c...

So, Jonathan.

Linked to FindBook

Google Book

Amazon

博客來

Retail advertising of healthy food choices---does income segmentation matter?

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Retail advertising of healthy food choices---does income segmentation matter?/
Author:	So, Jonathan.
Description:	144 p.
Notes:	Source: Masters Abstracts International, Volume: 49-02, page: 0857.
Contained By:	Masters Abstracts International49-02.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MR67761
ISBN:	9780494677612

Retail advertising of healthy food choices---does income segmentation matter?
So, Jonathan.

Retail advertising of healthy food choices---does income segmentation matter? - 144 p.

Source: Masters Abstracts International, Volume: 49-02, page: 0857.

Thesis (M.Sc.)--University of Guelph (Canada), 2010.

There is consensus that fresh fruits and vegetables are an important element of healthy food choices; yet the majority of Canadians do not consume the required 5 to 10 servings per day, with low-income households consuming less than high-income households. Further, since the retail banners of the three dominating supermarket chains account for roughly half of all food retail sales in Canada, the impact of their advertising on consumer choice can be assumed significant. The objective of the study is thus to determine whether retailers' advertising intensities for fresh fruits and vegetables reflect these differences in consumption between income segments.

ISBN: 9780494677612Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Retail advertising of healthy food choices---does income segmentation matter?
LDR:02316nam 2200277 4500 001 1398245
005 20110907152421.5
008 130515s2010 ||||||||||||||||| ||eng d
020 $a 9780494677612
035 $a (UMI)AAIMR67761
035 $a AAIMR67761
040 $a UMI $c UMI
100 1 $a So, Jonathan. $3 1677126
245 1 0 $a Retail advertising of healthy food choices---does income segmentation matter?
300 $a 144 p.
500 $a Source: Masters Abstracts International, Volume: 49-02, page: 0857.
502 $a Thesis (M.Sc.)--University of Guelph (Canada), 2010.
520 $a There is consensus that fresh fruits and vegetables are an important element of healthy food choices; yet the majority of Canadians do not consume the required 5 to 10 servings per day, with low-income households consuming less than high-income households. Further, since the retail banners of the three dominating supermarket chains account for roughly half of all food retail sales in Canada, the impact of their advertising on consumer choice can be assumed significant. The objective of the study is thus to determine whether retailers' advertising intensities for fresh fruits and vegetables reflect these differences in consumption between income segments.
520 $a The analysis compares advertising intensities for fresh fruits and vegetables in print flyers between four retail banners in Guelph, Ontario; two catering to lower-income, two catering to higher income households. The content of each food ad in 49 weeks of flyers was coded for size, in-flyer position and specific messages and then condensed into weekly indices of advertising intensities of general attention by count or size; price promotions by count and Ontario origin by count. Opposite to expectations, retail banners catering to low-income households were found to advertise fresh fruits and vegetables more intensely than high-income catering banners did. Also in contrast to expectations, no significant differences in the use of claims of Ontario origin or the Foodland Ontario logo were found between retail banners.
590 $a School code: 0081.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Economics, Agricultural. $3 626648
650 4 $a Health Sciences, Nutrition. $3 1017801
690 $a 0338
690 $a 0503
690 $a 0570
710 2 $a University of Guelph (Canada). $3 1018650
773 0 $t Masters Abstracts International $g 49-02.
790 $a 0081
791 $a M.Sc.
792 $a 2010
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MR67761