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Producing lesbianism: Television, ni...

Himberg, Julia B.

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Producing lesbianism: Television, niche marketing, and sexuality in the 21st century.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Producing lesbianism: Television, niche marketing, and sexuality in the 21st century./
Author:	Himberg, Julia B.
Description:	265 p.
Notes:	Source: Dissertation Abstracts International, Volume: 71-09, Section: A, page: 3087.
Contained By:	Dissertation Abstracts International71-09A.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3418062
ISBN:	9781124160566

Producing lesbianism: Television, niche marketing, and sexuality in the 21st century.
Himberg, Julia B.

Producing lesbianism: Television, niche marketing, and sexuality in the 21st century. - 265 p.

Source: Dissertation Abstracts International, Volume: 71-09, Section: A, page: 3087.

Thesis (Ph.D.)--University of Southern California, 2010.

"Producing Lesbianism: Television, Niche Marketing, and Sexuality in the 21st Century," examines the cultural, political, and economic dynamics at play in the production of contemporary lesbian TV images. Paying particular attention to the ways in which lesbian consumers and lesbian programming are co-constituted, I examine how television's lesbian images are constructed, represented, and received in various contexts of contemporary culture. This project seeks to put the economic and political in conversation with the cultural, social, and technological, exploring how lesbian TV texts and celebrities circulate in the drastically altered post-network era.

ISBN: 9781124160566Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Producing lesbianism: Television, niche marketing, and sexuality in the 21st century.
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245 1 0 $a Producing lesbianism: Television, niche marketing, and sexuality in the 21st century.
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500 $a Source: Dissertation Abstracts International, Volume: 71-09, Section: A, page: 3087.
500 $a Adviser: Ellen Seiter.
502 $a Thesis (Ph.D.)--University of Southern California, 2010.
520 $a "Producing Lesbianism: Television, Niche Marketing, and Sexuality in the 21st Century," examines the cultural, political, and economic dynamics at play in the production of contemporary lesbian TV images. Paying particular attention to the ways in which lesbian consumers and lesbian programming are co-constituted, I examine how television's lesbian images are constructed, represented, and received in various contexts of contemporary culture. This project seeks to put the economic and political in conversation with the cultural, social, and technological, exploring how lesbian TV texts and celebrities circulate in the drastically altered post-network era.
520 $a This study hinges on industrial analysis, examining media through personal interviews with workers and studying industry documents, economic data, and marketing materials. In this way, "Producing Lesbianism" integrates theoretical, textual, and industrial analysis to better understand how lesbian identities are produced on television. Rather than argue for an "authentic" lesbian identity, this project interrogates the methods by which media producers imagine and construct lesbian characters, celebrities, and audiences, with particular attention to the ways these methods are marked by racial and class privilege. Unlike work that examines the politics of representation, assessing what television says about lesbianism, this project seeks to understand how lesbian identities are produced in relation to a broader set of industrial contexts; the stories of how lesbian characters and personalities are constructed are critical sites of analysis in and of themselves. This project ultimately reveals complex and contradictory notions of sexuality, identity, audiences, and consumerism within television, posing significant questions about the political economy of television production and the solicitation of lesbian identities within media.
590 $a School code: 0208.
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