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Essays on asymmetric pricing.

Zhang, Lan.

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Essays on asymmetric pricing.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Essays on asymmetric pricing./
作者:	Zhang, Lan.
面頁冊數:	111 p.
附註:	Source: Dissertation Abstracts International, Volume: 71-09, Section: A, page: 3374.
Contained By:	Dissertation Abstracts International71-09A.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3413671
ISBN:	9781124149882

Essays on asymmetric pricing.
Zhang, Lan.

Essays on asymmetric pricing. - 111 p.

Source: Dissertation Abstracts International, Volume: 71-09, Section: A, page: 3374.

Thesis (Ph.D.)--Indiana University, 2010.

Newspapers and price comparison websites serve as clearinghouses for price information; they provide a platform for firms to advertise prices and for consumers to observe the prices charged by different firms. The existing theoretical literature on these and other "information gatekeepers" assumes that firms are identical and focuses exclusively on symmetric equilibrium pricing strategies.

ISBN: 9781124149882Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Essays on asymmetric pricing.
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500 $a Source: Dissertation Abstracts International, Volume: 71-09, Section: A, page: 3374.
500 $a Advisers: Michael R. Baye; Rick Harbaugh.
502 $a Thesis (Ph.D.)--Indiana University, 2010.
520 $a Newspapers and price comparison websites serve as clearinghouses for price information; they provide a platform for firms to advertise prices and for consumers to observe the prices charged by different firms. The existing theoretical literature on these and other "information gatekeepers" assumes that firms are identical and focuses exclusively on symmetric equilibrium pricing strategies.
520 $a The extant theoretical literature is at odds with a host of empirical studies documenting that firm heterogeneities are a stylized fact in many markets. Different firms face different demands, enjoy different technologies, and have different costs. My dissertation bridges the gap between these literatures by accounting for the effects of firm heterogeneities on firms' pricing strategies.
520 $a My first essay models an online retail environment where each of two duopolists has the option of either paying to advertise its price on a comparison site or to advertise exclusively on its own website. Each firm has an asymmetric base of loyal consumers, who purchase from their preferred firm's website. In addition to loyal consumers, there are also price conscious consumers who view the firms' products as identical and simply purchase from the firm charging the lowest price. My main finding is that the firm with fewer loyal consumers advertises more frequently at the comparison site, but when it does so it charges a higher price than the firm that enjoys more loyal consumers.
520 $a My second essay extends this model to a general n-firm oligopoly environment. I find that, in equilibrium, only the two firms with the fewest loyal customers actively advertise prices at the comparison site, while the remaining firms (those with a larger base of loyal consumers) eschew the comparison site and simply post the "monopoly price" at their own websites.
520 $a My third essay extends the model to account for additional asymmetries that include not only the oligopolists' base of loyal customers, but heterogeneities in entry costs, production costs, and demand. I show that equilibrium prices exhibit both spatial and temporal price dispersion, and that equilibrium is pinned down by (a) economic rents and (b) lower price bounds.
590 $a School code: 0093.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Economics, Theory. $3 1017575
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710 2 $a Indiana University. $b Business. $3 1019045
773 0 $t Dissertation Abstracts International $g 71-09A.
790 1 0 $a Baye, Michael R., $e advisor
790 1 0 $a Harbaugh, Rick, $e advisor
790 1 0 $a Li, Shibo $e committee member
790 1 0 $a Rauh, Michael T. $e committee member
790 1 0 $a Weldenbeest, Matthijs R. $e committee member
790 $a 0093
791 $a Ph.D.
792 $a 2010
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3413671