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A multilevel approach for the study ...

Desmeules, Remi Jean.

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A multilevel approach for the study of consumer decision making.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	A multilevel approach for the study of consumer decision making./
作者:	Desmeules, Remi Jean.
面頁冊數:	2010 p.
附註:	Source: Dissertation Abstracts International, Volume: 72-02, Section: A, page: .
Contained By:	Dissertation Abstracts International72-02A.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=NR68479
ISBN:	9780494684795

A multilevel approach for the study of consumer decision making.
Desmeules, Remi Jean.

A multilevel approach for the study of consumer decision making. - 2010 p.

Source: Dissertation Abstracts International, Volume: 72-02, Section: A, page: .

Thesis (Ph.D.)--McGill University (Canada), 2010.

This thesis features two essays that aim to establish the foundations for a multidisciplinary approach to the study of the more visceral, motivational, and emotional bases for consumer decision making. The first essay tests the hypothesis that approach and avoidance motivations influence decision making through the process of subjective valuation. Using two versions of the Iowa Gambling Task, we find evidence supporting the view that asymmetry in the systems regulating approach and avoidance leads to systematic biases that translate to differences in performance. Specifically, we find that high sensitivity in the Behavioral Activation System (BAS) translates to valuation by feeling and insensitivity to scope in the domain of gains, while high sensitivity in the Behavioral Inhibition System translates to valuation by feeling and insensitivity to scope in the domain of losses.

ISBN: 9780494684795Subjects--Topical Terms:

1017573
Business Administration, Marketing.

A multilevel approach for the study of consumer decision making.
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520 $a This thesis features two essays that aim to establish the foundations for a multidisciplinary approach to the study of the more visceral, motivational, and emotional bases for consumer decision making. The first essay tests the hypothesis that approach and avoidance motivations influence decision making through the process of subjective valuation. Using two versions of the Iowa Gambling Task, we find evidence supporting the view that asymmetry in the systems regulating approach and avoidance leads to systematic biases that translate to differences in performance. Specifically, we find that high sensitivity in the Behavioral Activation System (BAS) translates to valuation by feeling and insensitivity to scope in the domain of gains, while high sensitivity in the Behavioral Inhibition System translates to valuation by feeling and insensitivity to scope in the domain of losses.
520 $a The second essay presents a multilevel latent variable modeling approach designed to select optimally psychophysiological measures for further analysis of within- and between-subject differences. Specifically, a multilevel structural equations model is used to illustrate the approach with data from electrodermal activity obtained from 97 subjects who completed 80 trials on the Iowa Gambling Task. Results indicate that measures based on the area under the curve of a processed waveform are well-suited to explore within- and between-subject differences in the task. I find the interpretation of these measures to be questionable in late blocks, due to a cross-level interaction with the age of participants.
520 $a In the conclusion, I present explorations of consumer decision making using the conceptual framework developed in this thesis. Specifically, I use physiological data to uncover the psychological processes involved in subjective valuation, and suggest that scope insensitivity may play a role in the development of trust. Future research and implications for these findings are discussed.
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