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Sports information in a digital age:...

McCoy, Maxine I.

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Sports information in a digital age: A case study of Lehigh Athletics.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Sports information in a digital age: A case study of Lehigh Athletics./
Author:	McCoy, Maxine I.
Description:	46 p.
Notes:	Source: Masters Abstracts International, Volume: 49-01, page: 0133.
Contained By:	Masters Abstracts International49-01.
Subject:	Business Administration, Sports Management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1480726
ISBN:	9781124192765

Sports information in a digital age: A case study of Lehigh Athletics.
McCoy, Maxine I.

Sports information in a digital age: A case study of Lehigh Athletics. - 46 p.

Source: Masters Abstracts International, Volume: 49-01, page: 0133.

Thesis (M.A.)--Lehigh University, 2010.

Websites for college athletics now exist for nearly every Division I program. Effective websites target distinct audiences and promote the success of the college teams on a number of levels. The digital age, however, continues to bring sweeping changes to how college athletic sites function.

ISBN: 9781124192765Subjects--Topical Terms:

1669318
Business Administration, Sports Management.

Sports information in a digital age: A case study of Lehigh Athletics.
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020 $a 9781124192765
035 $a (UMI)AAI1480726
035 $a AAI1480726
040 $a UMI $c UMI
100 1 $a McCoy, Maxine I. $3 1674600
245 1 0 $a Sports information in a digital age: A case study of Lehigh Athletics.
300 $a 46 p.
500 $a Source: Masters Abstracts International, Volume: 49-01, page: 0133.
500 $a Adviser: Edward Whitley.
502 $a Thesis (M.A.)--Lehigh University, 2010.
520 $a Websites for college athletics now exist for nearly every Division I program. Effective websites target distinct audiences and promote the success of the college teams on a number of levels. The digital age, however, continues to bring sweeping changes to how college athletic sites function.
520 $a Lehigh University Athletics is currently working on a pilot website that will incorporate a number of new media. Working with AmericanEagle.com, a website consulting company, Lehigh is striving to create a technologically advanced website that will fulfill the needs of each sector of the Lehigh Athletics Department.
520 $a This thesis examines the changes in the Lehigh Athletics website over the past ten years. The web page was analyzed over that time period, interviews were done with each of the departmental heads along with other individuals who are highly involved in the process, and other information was gathered to determine what changes were done and why.
520 $a Analysis of the website changes, interviews and other data collected reveals that the changes being made are done primarily to directly address the leading audiences and in ways that will be most appealing. Many of the changes involve incorporation of video or video technology and other new media, such as social networking sites. Content and aesthetic appeals are areas undergoing the broadest changes. However, because of a large incorporation of video, plans to make changes in written content and storytelling were identified as well. The goals of these new tools are to promote athletics, develop more following and generate more revenue for the product that is Lehigh Athletics.
520 $a Further research should be gathered and surveys done of website users to determine if the changes were successful. Lehigh Athletics has no choice but to continuously evolve its website because of the digital age. But this age brings many possibilities, and research must regularly monitor if Lehighsports.com does indeed make the most of those possibilities.
590 $a School code: 0105.
650 4 $a Business Administration, Sports Management. $3 1669318
650 4 $a Multimedia Communications. $3 1057801
650 4 $a Web Studies. $3 1026830
650 4 $a Education, Higher. $3 543175
690 $a 0430
690 $a 0558
690 $a 0646
690 $a 0745
710 2 $a Lehigh University. $b American Studies. $3 1022505
773 0 $t Masters Abstracts International $g 49-01.
790 1 0 $a Whitley, Edward, $e advisor
790 1 0 $a Lule, Jack $e committee member
790 1 0 $a Jirik, John $e committee member
790 $a 0105
791 $a M.A.
792 $a 2010
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1480726