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Understanding casino visitors' decis...

Song, HakJun.

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Understanding casino visitors' decision-making processes within the perspective of responsible gambling: An application of the model of goal-directed behavior.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Understanding casino visitors' decision-making processes within the perspective of responsible gambling: An application of the model of goal-directed behavior./
作者:	Song, HakJun.
面頁冊數:	160 p.
附註:	Source: Dissertation Abstracts International, Volume: 71-10, Section: A, page: 3818.
Contained By:	Dissertation Abstracts International71-10A.
標題:	Sociology, Theory and Methods. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3419298
ISBN:	9781124190761

Understanding casino visitors' decision-making processes within the perspective of responsible gambling: An application of the model of goal-directed behavior.
Song, HakJun.

Understanding casino visitors' decision-making processes within the perspective of responsible gambling: An application of the model of goal-directed behavior. - 160 p.

Source: Dissertation Abstracts International, Volume: 71-10, Section: A, page: 3818.

Thesis (Ph.D.)--Clemson University, 2010.

There has been relatively little theory-based research focusing on casino visitors' behavior. The Theory of Planned Behavior (TPB) has been criticized for not considering the effect of past behavior and for not incorporating emotional factors in its theoretical frame. In this regard, the purpose of this study was to examine casino visitors' behavioral intention for casino gambling using the Model of Goal-directed Behavior (MGB) as a new theoretical framework to understand visitors' behavioral intentions to gamble in casinos. This study also aimed to not only compare the Extended MGB (EMGB) with the original MGB, TPB, and Theory of Reasoned Action (TRA), but also to examine the role of responsible gambling strategy in the casino visitors' decision-making processes for casino gambling by adding the concept to the original MGB. An onsite survey of casino visitors was conducted at Kangwon Land Casino in South Korea. Structural equation modeling was employed to identify the structural relationships between latent variables. The results of the EMGB indicated that "desire" had the strongest relationship with casino visitors' intentions to gamble, followed by positive anticipated emotion, perceived behavioral control, perceptions of a responsible gambling strategy, negative anticipated emotion, and attitude. The perception of a responsible gambling strategy was also a significant (direct) predictor of both desire and behavioral intention, as casino visitors had positive perceptions of casinos that implemented responsible gambling strategies. Casino managers should consider a responsible gambling strategy as an important long-term business activity to increase casino visitors' intentions to gamble.

ISBN: 9781124190761Subjects--Topical Terms:

626625
Sociology, Theory and Methods.

Understanding casino visitors' decision-making processes within the perspective of responsible gambling: An application of the model of goal-directed behavior.
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520 $a There has been relatively little theory-based research focusing on casino visitors' behavior. The Theory of Planned Behavior (TPB) has been criticized for not considering the effect of past behavior and for not incorporating emotional factors in its theoretical frame. In this regard, the purpose of this study was to examine casino visitors' behavioral intention for casino gambling using the Model of Goal-directed Behavior (MGB) as a new theoretical framework to understand visitors' behavioral intentions to gamble in casinos. This study also aimed to not only compare the Extended MGB (EMGB) with the original MGB, TPB, and Theory of Reasoned Action (TRA), but also to examine the role of responsible gambling strategy in the casino visitors' decision-making processes for casino gambling by adding the concept to the original MGB. An onsite survey of casino visitors was conducted at Kangwon Land Casino in South Korea. Structural equation modeling was employed to identify the structural relationships between latent variables. The results of the EMGB indicated that "desire" had the strongest relationship with casino visitors' intentions to gamble, followed by positive anticipated emotion, perceived behavioral control, perceptions of a responsible gambling strategy, negative anticipated emotion, and attitude. The perception of a responsible gambling strategy was also a significant (direct) predictor of both desire and behavioral intention, as casino visitors had positive perceptions of casinos that implemented responsible gambling strategies. Casino managers should consider a responsible gambling strategy as an important long-term business activity to increase casino visitors' intentions to gamble.
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