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The latent sphere of the network soc...

White, Joanne Isobel.

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The latent sphere of the network society.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The latent sphere of the network society./
作者:	White, Joanne Isobel.
面頁冊數:	113 p.
附註:	Source: Masters Abstracts International, Volume: 49-01, page: 0027.
Contained By:	Masters Abstracts International49-01.
標題:	Sociology, Theory and Methods. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1481175
ISBN:	9781124222608

The latent sphere of the network society.
White, Joanne Isobel.

The latent sphere of the network society. - 113 p.

Source: Masters Abstracts International, Volume: 49-01, page: 0027.

Thesis (M.S.)--University of Colorado at Boulder, 2010.

The intermingling of the online and offline spheres has seen a marked blurring and today IRL embraces all forms of identity. Women and mothers in particular, have long struggled with identity, and the rise in popularity of social media has provided them with a channel of connection in ways never before encountered. The power of women in social media is unmet by any other group. Companies seeking commercial benefit from this force of spending decision makers are attempting to infiltrate the mom blogger environment.

ISBN: 9781124222608Subjects--Topical Terms:

626625
Sociology, Theory and Methods.

The latent sphere of the network society.
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500 $a Adviser: Nabil Echchaibi.
502 $a Thesis (M.S.)--University of Colorado at Boulder, 2010.
520 $a The intermingling of the online and offline spheres has seen a marked blurring and today IRL embraces all forms of identity. Women and mothers in particular, have long struggled with identity, and the rise in popularity of social media has provided them with a channel of connection in ways never before encountered. The power of women in social media is unmet by any other group. Companies seeking commercial benefit from this force of spending decision makers are attempting to infiltrate the mom blogger environment.
520 $a This thesis considers a mom blogger event run by Nestle in September 2009, and the negative reactions of the social media community, both towards the company and the bloggers who attended. Issues of social capital, identity work and the latent sphere of community present within the online realm are explored through a triangulated research methodology which provides an insightful picture of online communities and the organization and politicization of the space.
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650 4 $a Web Studies. $3 1026830
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790 1 0 $a Slayden, David $e committee member
790 1 0 $a Palen, Leysia $e committee member
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