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Why Taobao outperformed EachNet: The...

Xu, Wenwen.

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Why Taobao outperformed EachNet: The importance of website features on e-satisfaction and e-loyalty.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Why Taobao outperformed EachNet: The importance of website features on e-satisfaction and e-loyalty./
作者:	Xu, Wenwen.
面頁冊數:	124 p.
附註:	Source: Masters Abstracts International, Volume: 49-01, page: 0046.
Contained By:	Masters Abstracts International49-01.
標題:	Web Studies. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1481030
ISBN:	9781124211497

Why Taobao outperformed EachNet: The importance of website features on e-satisfaction and e-loyalty.
Xu, Wenwen.

Why Taobao outperformed EachNet: The importance of website features on e-satisfaction and e-loyalty. - 124 p.

Source: Masters Abstracts International, Volume: 49-01, page: 0046.

Thesis (M.S.)--Oklahoma State University, 2010.

Scope and method of study. The first purpose of this study was to examine the influences of website features on e-satisfaction, ultimately e-loyalty among Chinese online consumers focusing on the two e-retailers: Taobao and EachNet. The second purpose was to compare two websites (Taobao and EachNet) in terms of the perception of website features that affect e-satisfaction and e-loyalty. This study employed both qualitative and quantitative approached by conducting the focus group interviews and consumer survey in order to understand Chinese consumers' perception of online shopping. Exploratory factor analysis, regression analysis and t-test were conducted through the SPSS 17.0 program.

ISBN: 9781124211497Subjects--Topical Terms:

1026830
Web Studies.

Why Taobao outperformed EachNet: The importance of website features on e-satisfaction and e-loyalty.
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520 $a Findings and conclusions. Focus group interview identified eight dimensions of website features that were important to Chinese consumers towards online shopping. There were (1) service; (2) communication; (3) format; (4) ease of use; (5) payment/transaction system; (6) assurance; (7) timeliness; and (8) product information. The regression analysis confirmed a positive relationship among web site features, e-satisfaction, and e-loyalty among Chinese consumers. By comparing Chinese perception of website features between Taobao and EachNet, the t-test found that Chinese consumers are more satisfied with and loyal to Taobao than EachNet. Specifically, Chinese consumers perceived Taobao as easier to use, having more precise, sufficient and up-to-date information, and having more reliable payment/security system. This study demonstrated the practical implications for foreign e-retailers that intend to tailor their e-commerce strategies to Chinese consumers' unique needs, in order to gain competitive advantages in China.
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