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Impact of the Extension's soybean po...

Norman, Rebecca Carol.

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Impact of the Extension's soybean podcast alerts: A case study.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Impact of the Extension's soybean podcast alerts: A case study./
Author:	Norman, Rebecca Carol.
Description:	109 p.
Notes:	Source: Masters Abstracts International, Volume: 49-01, page: 0041.
Contained By:	Masters Abstracts International49-01.
Subject:	Speech Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1479769
ISBN:	9781124156279

Impact of the Extension's soybean podcast alerts: A case study.
Norman, Rebecca Carol.

Impact of the Extension's soybean podcast alerts: A case study. - 109 p.

Source: Masters Abstracts International, Volume: 49-01, page: 0041.

Thesis (M.A.)--University of Arkansas at Little Rock, 2010.

Since 2004, podcasts have steadily emerged as valuable communication tools in both industry and academia. As an educational provider to the agricultural community, the Cooperative Extension Service strives to stay on the forefront of new communication technology. In 2009, the Communications department of the Arkansas Cooperative Extension Service developed a series of video podcast alerts for Arkansas soybean producers. These podcast alerts were intended to alert producers of potential weed and disease problems during the soybean growing season. Case study surveys were conducted at the beginning and end of the growing season to assess the impact of the podcasts alerts from the perspective of three participating groups: (1) Extension specialists, (2) Extension county agents, and (3) Arkansas soybean producers. Case study survey findings suggested that the podcasts included valuable information for producers during the growing season, but that the podcasts were not timely enough to impact most producers' farming practices.

ISBN: 9781124156279Subjects--Topical Terms:

1017408
Speech Communication.

Impact of the Extension's soybean podcast alerts: A case study.
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245 1 0 $a Impact of the Extension's soybean podcast alerts: A case study.
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500 $a Source: Masters Abstracts International, Volume: 49-01, page: 0041.
500 $a Adviser: Karen M. Kuralt.
502 $a Thesis (M.A.)--University of Arkansas at Little Rock, 2010.
520 $a Since 2004, podcasts have steadily emerged as valuable communication tools in both industry and academia. As an educational provider to the agricultural community, the Cooperative Extension Service strives to stay on the forefront of new communication technology. In 2009, the Communications department of the Arkansas Cooperative Extension Service developed a series of video podcast alerts for Arkansas soybean producers. These podcast alerts were intended to alert producers of potential weed and disease problems during the soybean growing season. Case study surveys were conducted at the beginning and end of the growing season to assess the impact of the podcasts alerts from the perspective of three participating groups: (1) Extension specialists, (2) Extension county agents, and (3) Arkansas soybean producers. Case study survey findings suggested that the podcasts included valuable information for producers during the growing season, but that the podcasts were not timely enough to impact most producers' farming practices.
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