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Valley of heart's delight: Orchards ...

Alpers, Megan L.

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Valley of heart's delight: Orchards to hard drives in the "San Jose Mercury News".

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Valley of heart's delight: Orchards to hard drives in the "San Jose Mercury News"./
Author:	Alpers, Megan L.
Description:	75 p.
Notes:	Source: Masters Abstracts International, Volume: 48-06, page: 3241.
Contained By:	Masters Abstracts International48-06.
Subject:	History, United States. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1477294
ISBN:	9781124043616

Valley of heart's delight: Orchards to hard drives in the "San Jose Mercury News".
Alpers, Megan L.

Valley of heart's delight: Orchards to hard drives in the "San Jose Mercury News". - 75 p.

Source: Masters Abstracts International, Volume: 48-06, page: 3241.

Thesis (M.S.)--San Jose State University, 2010.

This research was conducted to explore how the San Jose Mercury News (formerly San Jose Mercury Herald) covered the Santa Clara Valley's transition from an agricultural community known as "The Valley of Heart's Delight" to Silicon Valley, focusing on the changes made in the reporting of farm and ranch news.

ISBN: 9781124043616Subjects--Topical Terms:

1017393
History, United States.

Valley of heart's delight: Orchards to hard drives in the "San Jose Mercury News".
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100 1 $a Alpers, Megan L. $3 1671792
245 1 0 $a Valley of heart's delight: Orchards to hard drives in the "San Jose Mercury News".
300 $a 75 p.
500 $a Source: Masters Abstracts International, Volume: 48-06, page: 3241.
500 $a Adviser: Scott Fosdick.
502 $a Thesis (M.S.)--San Jose State University, 2010.
520 $a This research was conducted to explore how the San Jose Mercury News (formerly San Jose Mercury Herald) covered the Santa Clara Valley's transition from an agricultural community known as "The Valley of Heart's Delight" to Silicon Valley, focusing on the changes made in the reporting of farm and ranch news.
520 $a The time period surveyed in this thesis is from 1935 to 2000. The purpose was to establish any changes to reporting agricultural news over the years. A social history of agricultural journalism in the San Jose Mercury News over a 65-year period provided insight into how the farming industry was portrayed by this publication.
520 $a The study revealed three major frames within the time period: first, agriculture as a livelihood; second, agriculture as an industry; third, agriculture as a novelty. There was a significant change in reporting over the 65-year period, and as the area transitioned into Silicon Valley, agricultural reporting largely disappeared from the paper. The paper was shown to be an early adopter of new technology coverage and was quick to cover the area's transition from a farming community to a high-tech center.
590 $a School code: 6265.
650 4 $a History, United States. $3 1017393
650 4 $a Journalism. $3 576107
650 4 $a Agriculture, General. $3 1017510
650 4 $a Mass Communications. $3 1017395
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710 2 $a San Jose State University. $b Mass Communications. $3 1671793
773 0 $t Masters Abstracts International $g 48-06.
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790 1 0 $a Tillinghast, William $e committee member
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